Personal Branding Interview: Scott McGrew
Today, I spoke to Scott McGrew, who has 20 years experience as a television reporter, 10 of them as a technology reporter. His work has been seen on CNN, CNBC, MSNBC and the BBC. He has been nominated for 10 Emmy Awards and reports on technology on the Bay Area’s NBC. In this interview, Scott …
What’s in a Brand Name?
I gave a presentation to students at James Madison University a few weeks ago, and one young lady asked me what name she should put on her résumé – Nikki, the name she’s built for herself online, or Nicole, her legal name. Another young lady chimed in that her given name is difficult to spell …
Personal Branding Interview: Jerry Springer
Today, I spoke to Jerry Springer, who is best known for the Jerry Springer Show. He was also the mayor of Cincinnati, and is a political pundit, lawyer, award-winning newscaster, country recording artist, and international emcee and TV personality. In this interview, Jerry talks about how to stand out in a world filled with endless …
18 Sources of Personal Branding Credibility
The most important part of your personal branding strategy lies in your bio, which is sometimes called a profile. A bio, just like a brand or career, isn’t something established overnight. It accumulated and builds as you become more established. Your bio may appear in several different places at a given time, including the summary …
Personal Branding Interview: Aaron Kwittken
Today, I spoke to Aaron Kwittken, who is the CEO and Managing Partner of Kwittken & Co and a previous vice president at Fleishman Hillard. In this interview, Aaron goes over some obstacles he faced in becoming successful at a young age, how his role as a PR person has changed and what you should …
10 Personal Branding Predictions for 2010
Each year, I give my personal branding predictions in the December time frame, but this year, people are starting to ask me about the future earlier. In 2008, the focus was on behavior changes and in 2009, I concentrated on the economy and the struggle to protect your brand at all costs. This year, I’ve …
Personal Branding Interview: Robert Kiyosaki
Today, I spoke to Robert Kiyosaki, who is the author of the popular classic and international bestselling book, Rich Dad Poor Dad. He has sold tens of millions of copies of his books and his latest book is called, Conspiracy of The Rich. In this interview, Robert explains why now is the best time to …
Personal Branding Interview: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative. She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon. In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …
Personal Branding Interview: Tom Rath
Today, I spoke to Tom Rath, who is Gallup’s Global Practice Leader and has written three bestselling business books in the last decade, including How Full Is Your Bucket and Strengths Finder 2.0. In this very extensive interview, Tom explains how to be an effective leader, shares some insightful research results he’s analyzed over the …
Personal Branding Interview: Dharmesh Shah
Today, I spoke to Dharmesh Shah, who is a co-founder at Hubspot and co-author of Inbound Marketingting: Get Found Using Google, Social Media, and Blogs. In this interview Dharmesh goes over what inbound marketing is and how it differs from outbound marketing, results he’s seen from pushing content out through social media tools, and more.…