Build Your Company’s Brand and Your Brand Will Reap the Rewards
Today, I spoke with Mike Volpe, who is a fine example of someone who has built his personal brand and employers brand simultaneously. His coined term, “inbound marketing,” which reflects how social media can be used to attract opportunities passively, rather than proactively. Instead of cold calling a customer or applying for a job with …
Schawbel Report: The Current State of Personal Branding [December 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …
Gen-Y Brands Will Hold the Recruiting Power Very Soon!
Today, I spoke with Tamara J. Erickson, who completely made my day. She’s a generational expert and her latest book is on Gen-Y. The coolest thing I got out of this interview is the fact that the amount of jobs in our economy will be greater than the amount of Gen-Y’ers to fill positions, even …
10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use …