Conversation or Content. Who Rules the Internet?
After doing some research for a speaking engagement, I ran across this quote by Cory Doctorow from BoingBoing:
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Personal Branding Interview: Barbara Findlay Schenck
Today, I Spoke to Barbara Findlay Schenck, who is a marketing strategist and small business advocate, author of Small Business Marketing for Dummies and Selling Your Business for Dummies, and co-author of Branding for Dummies and Business Plans Kit for Dummies, Second Edition. In this interview, Barbara talks about branding, the brands that have stood …
Personal Branding Interview: Chris Houchens
Today, I spoke to Chris Houchens, who is a marketing speaker, writer, blogger, and consultant. Chris’ latest book is Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness. In this interview, Chris talks about what the brand zeitgeist is, how to attract customers to your brand, how blogging has helped his career, first and last …
Personal Branding Interview #2: Brian Solis
Today, I spoke to Brian Solis, who is a new media leader, principal of FutureWorks, blogger, and author of the new book Engage. In this interview, Brian talks about what engagement means in the social media world, how he came to write his new book, how engagement and personal branding go together, and why he’s …
Personal Branding Interview: Ivanka Trump
Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …
Personal Branding Interview: Heather Cabot
Today, I spoke to Heather Cabot, who is the Founder & Publisher of The Well Mom, and the Web Life Editor for Yahoo!. In this interview, Heather explains how she came up with her brand, how she transitioned from a job at ABC News to being a mom, the communication skills that she gained at …
Personal Branding Interview: Rahaf Harfoush
Today, I spoke to Rahaf Harfoush, who is a social media strategist, author of Yes We Did, research coordinator for Wikinomics and a contributor on Grown Up Digital. She supported the Obama campaign with regards to social media. In this interview, Rahaf talks about the common mistakes businesses make when it comes to branding and …
Business is Always About Connection. Period.
I ran across this quote the other day from Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search …
The Personal Branding Inflection Point
Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses, entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things …