Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Experiment
A lot of what I do doesn’t work. It’s been part of my job description for a long time. It started when Bob Polik the incredibly kind Vice President of Marketing who was my first boss in corporate took me in and tried to reform me from the life of an advertising agency executive.
Make…Stop Applying And Start Competing
Are you still APPLYING for a job instead of COMPETING for one? In today’s hypercompetitive, brutal job market, where there are still many more job seekers than there are jobs, you had better be doing the latter or you’re going to end up missing the boat entirely! Still, many job seekers apparently either don’t want …
Giver’s Gain: Leverage Your Network Without Abusing It
Steve Boyle runs a cool nonprofit called No Excuses, No Regrets Basketball (the site is being redesigned right now, so follow him at @SteveBoylenenr if you want more information). The organization is dedicated to motivating players to achieve academic success and to be a better person on and off the court (I’m paraphrasing here).
Needless …
Career Coaches Can Transform Your Life In 3 Days
The expression “making a living” doesn’t even make sense! How do you make a “living” working?
Professional career coaches set the record straight by distinguishing between living and working.
Definitions and meaningsSomehow, our ‘terminology” got really messed up. There is a profound difference between making a living (how you live) and working at a …
Next One!
I have not had much success selling people stuff they did not want or need. When I sold in the high-tech space, I had much more success with companies and individuals who had a need for the solution that I was selling. When I sold medical devices, I had my best results with surgeons who …
Showing Appreciation Creates Stellar Results
When someone earnestly complements you, how does it make you feel?
Most human beings savor the momentary attention when they know their best has been delivered and it is received with appreciation. In today’s hectic world many businesspeople overlook this fact. They then wonder why building their business is such a struggle.
Genuine kindness it…Give A Little At KIVA
Philanthropy is good for your soul and your personal brand. Where you give, how you give and why you give can be a huge window into who you are. As a personal branding coach, I recommend all my clients consider making a donation through kiva.org.
Through this site, you can spend as little as $25 …
Increase Your Social Impact And Brand Leadership
There is no question or doubt about the impact, power and leverage ‘new media’ can have on business. It’s pretty clear the immediacy and viral nature of how information is delivered and how fast it can spread, good or bad.
New media, social marketing, social networking, it’s all ‘social’. Twitter, Facebook, LinkedIn, Youtube, Email Marketing, …
Easy Steps On Linking Your Powerful Personal Brand
Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …