Why Patience Kills
If Disneyland is the happiest place on earth, than emotion must be an integral factor in successful branding. Coke would like to teach the world to sing in perfect harmony, so the warm fuzzy feeling of connection – not fizzy water and syrup must be the bigger attraction there. Nike with its whoosh of freedom …
Your Personal Brand is Not About You
Its a personal brand, so it should be all about you, right?
Your accomplishments. Your history. Your personality. Your unique perspective.
Right? Wrong.
If your personal brand is all about you, no one is going to care.
You will be ignored. People will yawn.
Your personal brand needs to answer WHY: Why do they care?…The Day The Spotlight Is On You
Many of us grew up in more or less protected environments, surrounded by the love and company of family and neighbors who knew us well. We effortlessly built up a network of friends and schoolmates as we progressed through the educational ranks until the time came to join the workforce. In this scenario, and especially …
Expand Your Brand Like Michael Jackson
Have you seen Michael Jackson’s “This Is It” movie? What an inside view into the artist that Michael Jackson truly was on, and off, stage. Before I saw this movie, again recently on TV, I was blind to the deep talent Jackson held.
Group to solo artistIn ’77, after 14 years and 14 albums …
Job Seekers: Enhance Your Brand by Showing Your Skills
The job search isn’t what it used to be. That’s for sure.
In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.
In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …
Three Advanced Personal Branding Techniques
Most of you reading this are beyond the “start a blog, get on Twitter” advice for personal branding. Way beyond it. Hell, if you found this site, you’re already on Twitter, you rock out Facebook, and you know how your Klout score is trending. but still have to look at your license plate to remember …
3 Considerations When Embarking on A New Path
After several years at a job, it’s common for people to contemplate a new position within their organization, leave the company for something new or even strike out on their own to try their hand in an entrepreneurial stint.
The reasons for their changes often include dissatisfaction with the current organizational culture, lack of promotion, …
Two Key People For Success
To be re-routed to the wrong department, press 2.
To reach a department that is closed and doesn’t take voicemail, press 1.To be re-routed to the wrong department, press 2.
Only two types of people matter when it comes to connecting …
Find Hidden Jobs Never Found on Traditional Job Boards
Quit wasting your time on the traditional job boards. The monstrously big career building boards. If that’s where you’re spending a lot of your job search, thinking that’s where you’re going to find your next job, you’re putting a lot of time and effort into a source with a very low rate of return. If …
Ayoung-Chee Wins Project Runway Because of Personal Branding
Season 9 of Project Runway may be the first time anyone, including the famous Tim Gunn himself, has seen his infamous words “make it work” taken so seriously. The stylist, from Trinidad, that scored the most shocking win in Project Runway history, Anya Ayoung-Chee, had no garments constructed when Gunn visited her hometown studio a …