Cool, Clever Trends Help Personal Branding!
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …
Rules for Protecting Your Brand in the Waiting Room
Everything counts when it comes to finding a job – and your demeanor in the waiting room while you wait for your interview is no different. I’ve always asked the company receptionist for their opinion on a candidate they’ve met. While they haven’t interviewed the candidate, they are certainly in a position to observe a …
Why I Hate Elevator Pitches
Fellow PBB writer, Scott Bradley, nearly had me rolling my eyes when he wrote about why your personal brand needs an elevator pitch. But he saved me from serious eye strain when he avoided making the cardinal sin most elevator pitch writers make.
The sin of being too clever.
Scott’s strategy is a good one. …
5 Things I Wish I Knew When I Was Younger
As my first post for the Personal Branding Blog I have thought for a while about what I wanted to write. I have a pile of ideas that I will be sharing every week about everything from tips and tricks, for getting things done while working for a large corporation or with solo-preneurs, to how …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
Does Your Resume Scare Recruiters?
A student asked me to review her resume. She had just failed my business development class because she turned in no work.
I always worry about the effect on someone’s career, student visa, chances of getting into another graduate program, and just their general state of mind when I have to turn in a failing …
Job Search Improvements: Customize Personal Branding For Maximum Effect
Most job seekers use traditional job search techniques, branding resumes functionally and by level. You need to customize personal branding in order to stand out.
However, some smart job seekers customize their personal brand, fitting individual employer needs.
The traditional method: Functional and management level brandingTraditional job search techniques had been the same for …
The Parent Dilemma
Parents want what is safe and secure for their children. Growing up, my mom and dad told me to get good grades, go to a great university, and get a high-paying job after I graduate. They also encouraged me to get my MBA and work hard so that I can climb the corporate ladder.
But …
5 Tips for Protecting Your Personal Brand on LinkedIn
LinkedIn has become arguably today’s most valuable job searching tool, providing it’s users with endless possibilities for networking, connecting with colleagues from the past, and promoting and developing their businesses. But did you ever stop and think that the way in which you use LinkedIn could actually hurt your job search prospects? Well it can! …
Letter to an Unemployed Friend
Dear friend,
As I write these lines, I don’t know what your specific life circumstances or background are. I don’t know either how it is that you came to be unemployed, though in all likelihood it means that you are looking for your first job, that you were made redundant or that you voluntarily left …