Brand Review, Anyone?… (Before Ringing in the New Year?)
You’re counting the days. You’re doing things like taking stock, assessing your life, re-evaluating what you’ve accomplished in the last twelve months, and of course, you’re determined to make 2011 the best year ever. Yes/No?!
Hurrah. So let me pose two questions: (1) Is taking an Unofficial Review of your Personal Brand on your To …
Detaching From a Corporate Brand
For the most part, I’ve preached attaching a personal brand to a business. But there are certain times where it could actually be beneficial for an entrepreneur to detach themselves from a brand they created.
1) Company has been soldIt could be contractually obligated for an entrepreneur to remove their personal branding from a …
When Bad Brands Happen to Good People
It started when I saw the recent banner headlines about the government’s crackdown on hedge funds for insider trading. “Oh, my. Here are a bunch of innocent people that work inside of the company who will be branded as unethical even though any potential problems probably stem from just a few bad apples.”
Bonuses and…Personal Branding Interview: Dr. Woody
Today, I spoke to Mike “Dr. Woody” Woodward, who is the author of The YOU Plan: A 5-Step Guide to Taking Charge of Your Career in the New Economy, a coach and consultant. In this interview, Dr. Woody talks about career development in a bad economy, how to create your own opportunities, why passion can …
Non-Verbal Branding for Today’s Savvy Job Seeker
Did you know that 55% of communication is non-verbal? Think about the last time you were at a party and someone was talking with their hands or a political debate that was scrutinized after for every facial expression the candidates made. Humans love to ‘speak’ even when we don’t say a word.
Observing your body’s…A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …
Can You Relate to Anyone?
I remember an HR professional telling me years ago that they tended to hire for hard technical skills and ended up firing for a lack of soft skills. He wanted to figure out ways to close this gap. This manager was ahead of his time. Back then he saw the need that Dan Schawbel refers …
Scheduling and Rescheduling: Pointers to Build Relationships
Hectic is the only way to describe everyone’s schedule today. Those still working are doing the job of at least 3-4 people, which affects interview and sales appointments. Entrepreneurs are trying to stay above water. So many have over-extended themselves. Consequently, rescheduling has become a necessity more than ever.
However, some people choose to ignore …
Personal Branding Interview: Timothy Ferriss
Today, I spoke to Timothy Ferriss, who is the author of the #1 New York Times bestseller, The 4-Hour Workweek, which has been published in 35 languages. His latest bestseller is called The 4-Hour Body. In this interview, Tim talks about the connection between health and career success, how to build a healthier body, and …
Where Have All the Elves Gone?
I had plenty of “they should get coal in their Christmas stockings,” thoughts when it comes to customer no-service at Macys, Bloomingdales, Mercedes Benz, and the City of Beverly Hills with its pothole on Sunset, as I was attempting to finish my holiday shopping on Sunday. I started out with a reasonable budget of money, …