Personal Branding Interview: Robert Pagliarini
Today, I spoke to Robert Pagliarini, who is the author of the #1 Bestselling personal finance book, The Six-Day Financial Makeover and his latest book is called The Other 8 Hours. Pagliarini is President and owner of Pacifica Wealth Advisors, Inc. and writes a column for CBS MoneyWatch. In this interview, Robert explains how he’s …
My Top 4 Personal Branding Goals for 2010
I can’t believe it’s already 2010. Not only did we end another year, but we ended another decade. Ten years ago, I didn’t have an established personal brand. But now, in 2010, I’m excited about planning ahead for growing my brand over the next year—and decade.
Plan your work and work your planEveryone knows …
6 Ways to Promote Your Book While Writing It
Early promotion is a key strategy for authors writing a book to promote their personal brand.
Early promotion gives you an opportunity to jumpstart your book’s success and tilt the odds of your book’s success in your favor.
It’s never too early to begin to promote your book!
Authors who don’t begin promoting their book …
Personal Branding Pledge for 2010
Repeat this pledge every day. Post it on your bulletin board. See how you get what you want in 2010:
This is my year.
I’m fighting for it.
Fighting to keep the big, juicy prize in mind so it lands in my hands by the end of this year.
Fighting to see and stay on …
Should Auld Aquaintance Be Forgot?
Tonight we will celebrate the end of 2009 and herald in a new decade. From private parties and entire city celebrations to safe home celebrations, we all have our own way of saying “goodbye to 2009”. Somewhere in the activities you are bound to hear the song “Auld Lang Syne”. It’s an old Scottish poem …
Personal Branding Interview: Emily Bazelon
Today, I spoke to Emily Bazelon, who is a senior editor at Slate and co-editor of DoubleX, Slate’s site for women. She is also a contributing writer for the New York Times Magazine and the Truman Capote law and media fellow at Yale Law School. In this interview, Emily talks about how she first got …
When Do You No Longer Need a Personal Brand?
I wondered about this question when I read Penelope Trunk’s comment on Nicole Crimaldi’s blog, Ms. Career Girl.
I’m 42 years old. I have had a very successful career, and I can be judged on my track record. So I don’t need a personal brand.
So, newsflash, you never hear me writing about my personal …
10 Reasons Why You Have to Manage Your Personal Brand
The concept of personal branding came way before social media. Everyone has a personal brand, whether they like the concept or loathe it. It’s inescapable. The issue most people have once they discover their authentic brand is how to manage it from the “big idea” to the execution of that idea and then actually protecting …
Stop Saying You “Can Do Anything!”
Not long ago, I had the experience of working with a new intern. While we were having a coffee, I asked her about herself and how she saw herself helping us during her stay.
“Oh, I can do anything,” she gushed. “I’m just so happy to be here that I’ll do whatever you want me …
Recognition Breeds Interaction
If you have expertise that can help an entire community, how you approach that community is critical to getting maximum recognition for your personal brand.
Last week, in the post “Participation Breeds Recognition”, I told you about the personal brand I was aiming to build at work, and the first outward-facing brand-building steps my team …