No Kidding: There’s Danger in Anger
If you have been following this Tuesday column over the last two weeks, you know we are considering the trinity of personal branding:
Attention
Emotion
Memory
Get Attention: Raise your hand, say something insightful and move the gaze of the audience to you. I do this everyday on the LinkedIn discussion groups that I tend …
Personal Branding Interview: Scott Gerber
Today, I spoke to Scott Gerber, who is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world. He is the founder and CEO of Gerber Enterprises, and the author of the book, Never Get a “Real” Job. In this interview, Scott explains why people can learn …
Teases, Code Words, and Dances for Holiday Branding
“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …
Emails as a Branding Trap
Have you ever fired off an email then wanted to cut off your “send” finger? I’d be down to 10 stubs on my hands, if so, and I’m not alone.
Louis has just done significant damage to his personal brand by firing off an email too quickly. He’s a member of an international team from …
3 Ways to Keep Your Job Search Healthy This Holiday
Fresh off the hottest sales of the season and with shopping in full swing for the holidays, it’s nearly impossible to enter a store without seeing a Salvation Army volunteer ringing that familiar bell asking for a donation. If you’re on the job market, this year might be tough to donate extra dollars however, you …
Great Interviews Start with One Thing: A Great Handshake
All great brands prefer making a first good impression. It just makes everything else that follows so much easier. What’s more, it’s a smart strategy. Take that handshake of yours, for example. It’s part of your personal brand’s body language. Not unlike your fingerprint, your handshake is unique, highly individualistic and without question, will make …
Build Relationships With Thank You
As an entrepreneur your goal should always be to further develop repeat business, referrals and testimonials. Job seekers and those who wish to further their careers need to foster past connections. Sometimes though we fall down on building relationships or even remaining in touch.
Regroup and reconnectThe holidays are a perfect time to regroup …
Facebook Comments: Protected Speech or Personal Branding Nightmare?
We all know that people overshare. It’s easy to write a quick status update when someone bothers you at work or you’re frustrated. And in today’s world of social media and instant communication, it’s not surprising that quite a few people are taking heat for posting inappropriate content—especially when it comes to their careers.
Oversharing…Networking November is Almost Over…Let’s Get Going
Earlier this month I began a movement through my network, on Twitter (#networknov), Facebook and LinkedIn to ignite job seekers and professionals alike to get out and network throughout the month of November.
The monthly is halfway over, Thanksgiving is upon us and it’s time to ask yourself, “How much networking have I done in …
How to Build a Potent Brand? (Six Clues)
It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions …