Personal Branding for Training Professionals
How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.
You don’t. Share everything. Share it all.
For some people, this is …
Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
Personal Branding For A New Comedian
How can a comedian brand himself or herself, in order to win new fans and build a following that will get comedy club owners to book them?
I was asked that question recently by Jennifer Bianchi, a former lawyer turned comedian, who was wondering what she could do to win the attention of more fans.…
Intuition: Your Greatest Unknown Ally
A few days ago I had the great privilege to lecture on personal branding at one of Spain’s leading Universities. After the event – and as it is customary to do in that country – I was lucky to enjoy the late evening and more bearable sunshine sheltered under some trees in an open terrace …
Solve Presentation Problems With This Stolen Trick
Because I teach Pitching the Perfect Presentation at UCLA Ext., I’m always asked for tips and techniques about public speaking, which apparently more people fear than they fear death.
I have an effective approach to tamping down your nerves and rising to meet your audience’s desire to be educated and entertained. I stole this trick …
First Impressions: Impact In Today’s Job Market
Why do hiring managers decide in the first 8 seconds if they’re going hire a candidate or not?* The First Impressions. From handshake to hairstyle, wardrobe to watch, each component of a candidate is dissected in a matter of minutes. As an author it reminds me of the adage “Don’t judge a book by its …
How To Email Just About Anyone
Did you know that if you know someone’s name, you can almost certainly email them.
Its true — and A-Players choose to do this all the time.
After all, what would it be worth to you to be able to get into the inbox of your most-desired mentor? Or the game-changing client? Or your future …
What Got Your Here, Won’t Get You That Promotion
A friend of mine shared with me a piece of advice from his military training – he told me that his superior officers used to tell him
The things that got you promoted this time will never get you promoted again.
This is right on the money. Its also completely wrong, but we’ll get to …