Category: Interview

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Personal Branding Interview: Michael Berland

Today, I spoke to Michael J. Berland, who is an internationally recognized strategic adviser and communications consultant, as well as the author of What Makes You Tick? How Successful People Do It — And What You Can Learn from Them.  For his book, he interviewed people such as Heidi Klum, NBC’s Brian Williams, Christie Hefner …

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Personal Branding Interview: Liz Lynch

Today, I spoke to Liz Lynch, who contributes to the Personal Branding Blog every Thursday.  She is a networking strategist, speaker, author of Smart Networking: Attract a Following in Person and Online, and founder of the Center for Networking Excellence. Liz shares her thoughts on why you need to create your own personal brand to …

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Personal Branding Interview: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …

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Use Personal Branding to Increase Your Sales

A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …

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Personal Branding Interview: Peter Mortensen

Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care.  In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty.  He also mentions the benefits of empathy at a company, how companies can brand …

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Personal Branding Interview: Bob Jennings

Today, I spoke with Bob Jennings, who is the coauthor of The Adversity Paradox.  Bob views the poor economy as a transformational opportunity—those who emerge stronger will be the success stories of the future.  In this interview, Bob talks about key traits that he looks for when hiring new employees, and more information on why …

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Personal Branding Interview: Scott Shane

Today, I spoke to Scott Shane, who is a Professor of Entrepreneurial Studies at Case Western Reserve University and the author of Fool’s Gold?: The Truth Behind Angel Investing in America.  In this interview, Scott talks about how entrepreneurs can discover new opportunities, advice for young entrepreneurs trying to make it in this economy, and …