The future of digital marketing: 7 trends that will shape the next decade
I still remember my early days in marketing, poring over basic SEO guides and obsessing about keyword density. That was a lifetime ago—at least in internet years.
These days, digital marketing feels like an ever-evolving puzzle, and it’s easy to lose sight of the bigger picture.
Yet, I’ve noticed a pattern: people who adapt quickly …
Why Connections are Important for Job Opportunities
Connections are the strongest form of induction into a newly opened job opportunity. People are the sole contributors to hiring for new positions and control who is placed where in the company, alongside the hiring manager. In general, there are two factors in deciding if you have a job: The human resource recruiter and the …
Challenges Unique To Female Entrepreneurs
Women entrepreneurs are not new to the American workforce. While the laws that protect women in the corporate world have been hard-won and are still being fought for, modern-day business has significantly benefited from the activity of female entrepreneurs and business leaders.
You can trace the feminine presence in the workforce as far back as …
Occupations with the Most Job Growth by 2024
If you want to start over your career or change jobs or help your children shape their careers, below you can find the jobs with the most growth in the next few years. Apparently healthcare professionals will still be high in demand but other professionals such as accountants and software developers will be needed too.…
Are You Your Past or Are You Your Future?
As a career coach, I’ve heard many of my clients start with, “Well, I want to do something totally different from what I’ve done so far.” This attitude indicates that you are ready for change. That you want to find a new path because you either don’t like where you are right now or you …
Future of Work: 4 Steps to Take Right Now
How can we use new digital tools to reframe the work-life debate rather than stress us out?
Is the tech boom fueling a new discussion about gender equality?
Do entrepreneurs have a duty to reinvent the employer/employee relationship for the 21st century?
These are some of the big questions we sought to address at the …
Reducing Friction: Too Many Minds
There’s a scene in the movie “The Last Samurai” that I absolutely love; in this scene, Tom Cruise keeps getting beat by a swordsman in training. His friend approaches him and says, “Please forgive; too many mind… mind the sword, mind the people watch, mind enemy – -too many mind.”
The lesson learned: when you …
Position Your Brand for Today’s Transformations
Branding your company, products, and services has always been important—even more so today as we have access to brands from all over the world fighting for relevance in the consumer’s mind. That means you need to find new ways to stand out to gain attention.
I recently heard about an interesting study where researchers, using …
Growing Your Network for Your Next Job: A Parable
A very hardworking, industrious ant who kept his eyes on the prize and toed the company line. He had been a hardworking, industrious line-toer for his company for 12 years.
For the last four years, he had even been the director of a brand new product line that was supposed to …
Personal Branding in an ‘Enterprise 2.0’ World
The progressive implementation of Web 2.0 technologies is ushering a new era for the world of business and work.
About time, I hear you say. For, as forward management thinkers like the celebrated author Gary Hamel have denounced, the majority of XXI century organizations still apply leadership and organizational models that were created almost a …