Category: entrepreneurship

Career DevelopmententrepreneurshipPersonal BrandingSocial Media

Author, Publisher, Entrepreneur: Kawasaki’s 3 Steps to Success

I just interviewed Guy Kawasaki, the former Apple evangelist, social media master, and author of 12 books. We met up at the New Media Expo in Las Vegas and talked about how to grow your following and self promote without being icky. He, in particular, was very keen to talk about self-publishing—understandably because his second …

entrepreneurshipPersonal BrandingReputation Management

Marketing Techniques to Grow Attention and Sales

1. Create a unique title

Have you given thought to your title or is it time for an update?

Upon hearing the title, “Director of First Impressions” my attention was immediately grabbed as I cheerfully recognized the title replaced the traditional and boring word, “Receptionist”.

The clever title captures a few important ideas and tips …

entrepreneurshipPersonal BrandingSuccess Strategies

8 Ways to Improve Your Company Brand in 2013

What’s one way you’re resolving to improve or shore up your company or personal brand in 2013?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that …

Corporate BrandingentrepreneurshipPersonal Branding

8 Personal Branding Standouts Who Inspired Us in 2012

Who created a standout personal brand in the past year, and what made it so special and inspiring?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program …