Kings of Content: Interview with the UR Business Network
Recently, I had the pleasure of sitting down with two of my mentors and close friends, Sergio Garcia and Rick Brutti. Sergio is a multimedia marketing expert, and has published several books in Latin America and a successful business magazine in the United States. Rick is a serial entrepreneur and the first ever CFO of …
Getting to the Table
Now that we have stuffed ourselves at Thanksgiving feasts with family and friends, I would like to share a story about growing up as one of the youngest members of my extended family. When I was a little kid, dinners at extended family gatherings were always broken into two groups, the adult and kid table. …
Personal Branding Weekly – We Want What You Have
As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they like you enough to do business with you and that they trust who …
How to Get Rich After College Graduation
When I graduated college I was interning for $12 an hour making cold-calls to financial firms. For me, the thought of being able to afford certain luxuries almost seemed out of the cards.
Everyone feels that way after getting their degree. It’s a very big hill to climb, but take it one step at a …
Passion May Come After a Zig Zag Career Path!
I think it would be worthwhile sharing a bit about my background as it sheds light on how a person can find their passion. My career path zigzagged and it wasn’t clear to me until now that every experience was necessary for me to arrive at my passion, which is what I do in my …
Branding vs. Positioning: What’s the Difference?
One of the biggest challenges new business owners have is understanding multitude of business and marketing concepts. Two of these concepts are branding and positioning. Both are important to reaching your market and are related, yet they’re very different.
BrandingYou want to direct the brand image of your company through the quality of your …
How to Embrace the Holidays if You’re a Humbug
The holiday season is often referred to as the most wonderful time of the year. If you do not celebrate the holidays, or are just not particularly fond of them, you are in the minority. Even if your reasoning for not observing holidays like Christmas, Hanukkah and Thanksgiving is sound, others who are filled with …
Freelancers, Stop Accepting Low Pay
It’s a damn shame to see what some companies are offering freelancers. It’s even more shameful to think that there are freelancers who will accept it.
One content marketing website that posts freelance opportunities is filled with requests for professional, experienced writers who are knowledgeable in their field to write 300 – 500 word blog …
Looking Backward to Move Forward
It was once said, “There is a reason why the windshield of a car is so much larger than the rearview mirror. We need to always keep an eye on where we are headed but also remember from where we came.” This saying applies not only to driving but business as well for a number …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …