Category: Employer Branding

Brand Yourself AsEmployer BrandingRelationships & Personal Growth

Restoring Brand Mastery

Former President Jimmy Carter was being interviewed by four-star admiral Hyman G. Rickover, recognized as the “Father of the Nuclear Navy.”  Carter had applied to participate in the nuclear submarine construction program.  The interview went well until Carter, after getting up to leave the room at the conclusion of the interview, reached the door.  Just …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingEmployer BrandingInterviewRelationships & Personal Growth

Personal Branding Interview: Roger Connors

Today, I spoke to Roger Connors, who is the principal and co-founder of Partners In Leadership. His latest book is called Change the Culture, Change the Game, and it is a #1 New York Times bestseller. In this interview, Roger talks about hiring the right people, forming a corporate culture, and the connection between a …

Career & WealthCommunication & NetworkingEmployer BrandingJob SearchLifestyle & Habit BuildingRelationships & Personal Growth

Brand Yourself an Entrepreneur

2011 will be a turning point for many, if not most, Americans.  The realization that companies, businesses, corporations, organizations, and yes, even local, state, and federal governments will no longer assure jobs and take care of employees will finally be realized.

Yes, many unemployed and underemployed people will need to create their own jobs by …

Brand Yourself AsCommunication & NetworkingEmployer BrandingJob SearchLifestyle & Habit BuildingRelationships & Personal Growth

When Bad Brands Happen to Good People

It started when I saw the recent banner headlines about the government’s crackdown on hedge funds for insider trading. “Oh, my. Here are a bunch of innocent people that work inside of the company who will be branded as unethical even though any potential problems probably stem from just a few bad apples.”

Bonuses and…
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Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingEmployer BrandingInterviewLifestyle & Habit BuildingmanagementRelationships & Personal Growth

Personal Branding Interview: Cathy Benko

Today, I spoke to Cathy Benko, who is the Vice Chairman and Chief Talent Officer at Deloitte LLP, and the co-author of The Corporate Lattice: Achieving High Performance in the Changing World of Work. In this interview, Cathy talks about the changing workforce, what the corporate lattice is, how to establish your personal brand when …

Book ReviewsBrand Identity & Self-DiscoveryEmployer BrandingFuturesInterviewmanagementRecruitmentRelationships & Personal Growth

Personal Branding Interview: Jeanne Meister

Today, I spoke to Jeanne Meister, who is an internationally recognized workplace learning consultant, and the author of The 2020 Workplace (Harper). In this interview, Jeanne disects the 2020 workplace, shows some very interesting research findings, explains how companies can retain talent, gives her opinion on ROWE (I previously interviewed the creators of ROWE), and …

Corporate BrandingEmployer BrandingPositioningRelationships & Personal GrowthReputation ManagementSuccess Story

Branding Tips from Goldman Sachs

I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …

Corporate BrandingEmployer BrandingLifestyle & Habit BuildingRelationships & Personal GrowthReputation Management

The Personal Branding Inflection Point

Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses,  entrepreneurs, careers, and jobs.

I like to think of inflection points as points in time when everything changes. Things …

Corporate BrandingEmployer BrandingLifestyle & Habit BuildingRelationships & Personal GrowthReputation Management

Personal Branding Tip: Stop Trying to Control Your Employees and Brand

Are you worried your corporate marketing department and lawyers are going to stop you from creating your personal brand? If you are, this post is for you and for the corporate control freaks fighting a fool’s battle.

The marketing department has lost control of the brand

When I write and talk about personal branding, quite …