Category: Employer Branding

Career DevelopmentCareer ResourcesEmployer BrandingJob SearchPersonal Branding

10 Factors to Weigh When Defining Your DREAM Job

Ask most people to define what their DREAM job would look like and you’re likely to get answers such as these:

“I would make more money and get a significant promotion.” “I would work for a company that gives me considerably more responsibility and authority and my skills and talents would be genuinely appreciated. “My…
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Employer BrandingentrepreneurshipPersonal BrandingSuccess Strategies

What Does Love Have To Do With Workplace Productivity?

I’ll never forget my first marketing class in graduate school. My professor asked the class for the definition of marketing and we all attempted to give astute answers. I recall confidently answering with one of the most well-known, conventional definitions for marketing described as the four P’s (product, price, promotion and place) and was quickly …

Corporate BrandingEmployer Brandinggen-yPersonal Branding

New Generation’s Bap Rap In Workplace Is Undeserved

There is a lot of scuttlebutt about managing multi-generations in the workforce today.

Yet, I wonder if it’s any different, or more challenging than previous eras. I mean, hiring and managing the flower children of the 60s that transitioned into the workplace in the early 70s couldn’t have been a picnic for traditional business owners, …