Category: eBrand

Career DevelopmenteBrandInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Caroline Ceniza-Levine

Today, I spoke with Caroline Ceniza-Levine, who is a career coach, writer, speaker, Gen-Y expert and co-founder of SixFigureStart.  In this interview, Caroline talks to us about how executives are google’d before interviews, what executives can do after a layoff, and much more.

Caroline, is it true that executives will be googled before a job…
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Personal Branding Interview: Allen Adamson

Today, I spoke to Allen P. Adamson, who  is the author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and the managing director of Landor Associates. In this interview Allen shares his wisdom of years of experience in the branding world, including a thorough explaination of the difference between advertising and public …

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Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand

All in all, last Friday was probably a good day for Dan Baum.

The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.

At 1:46pm on May 8, Baum …

Brand Yourself AseBrandNetworkingPersonal BrandingPositioningSocial Media

Use Your Blogger Status to Promote Your Brand at Conferences

This week, I’m an official blogger at the World Innovation Forum in New York City. To tell you the truth, I’m really excited–not only because the conference has some pretty awesome speakers and because I’ll get to meet people from a top innovation consultancy–but also because this is a great, great opportunity to promote my …

Career DevelopmenteBrandInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Brian Clark

Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog.  Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview.  He talks about the common mistakes people make when writing and commenting on blog posts, the most important …

Book ReviewsCareer DevelopmenteBrandentrepreneurshipInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Scott Kirsner

Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks …

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Personal Branding Interview: Richard Laermer

Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future.  He also touches on the different …