Advanced Techniques for Using LinkedIn to Change Careers
We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.
Industry ResearchFirst, use the search feature at the …
REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert
If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, …
Personal Branding Interview: Jason Alba
Today, I spoke to Jason Alba, who is a good friend of mine and one of the first bloggers I met when I started out a few years ago. Jason is the founder of JibberJobber.com, as well as the author of two books, a DVD and various other projects. In this interview, Jason tells us …
Personal Branding For Dummies
Many people aren’t able to construct a blog, website or even manage basics of online branding because they feel like they lack technical skills. In almost every presentation I give, at least one person asks me “what if you don’t know how to create a website or blog.” Today, I want to explore ways in …
The Lost Opportunity Costs of Not Creating Your Personal Brand
Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …
How to Deal With Your Hacked Twitter Account
I should be writing about my recent trip to Cancun, and my safe return without the swine flu. But instead, I’m writing about this stupid person who hacked my Twitter account and started following hundreds of spammers who started sending me hundreds of direct messages with hundreds of stupid links that I’m afraid to click. …
Your Network is Your Only Insurance Policy
Last Monday I stated that the future of job hunting is people searching and I received a great reaction to it with over a hundred retweets and twenty-three comments. The main idea with this concept is that the web has broken hierarchies and connected everyone in disperse networks, so that you can reach employees at …
Personal Branding Interview: Clara Shih
Today, I spoke with Clara Shih, who is the author of The Facebook Era and a Salesforce.com employee. In this interview, she discusses what the Facebook era is, how she came to write the book, what social networks mean for personal branding, and more.
What is the Facebook Era?The Facebook Era is the technology, …
Use Personal Branding to Get Ahead at Work
As the market for jobs becomes increasingly competitive it’s important to build your personal brand to differentiate yourself. As the economy stabilizes and eventually recovers employers are going to be very selective in whom they hire. The best jobs are going to go to those with the right amount of experience and ability to communicate …