Corporate Branding Archives

Personal Branding Interview: Charlene Li

Today, I spoke with Charlene Li, who is the bestselling co-author of Groundswell, an ex-Forrester executive and now a full-time consultant, blogger and speaker. For the past few months, I’ve been really digging down and examining the role of a personal brand within a corporate brand and now, with Charlene’s help, we have a great …

Read the Rest →

Dan SchawbelMar 13, 2009

Brand Yourself As Corporate Branding Networking Relationships & Personal Growth

Right Message, No Results? Why Audience Matters and How to Find The Right One

Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.

He writes: “I feel my presentation is adequately polished, I follow up …

Read the Rest →

Liz LynchMar 5, 2009

Brand Identity & Self-Discovery Communication & Networking Corporate Branding eBrand Employer Branding Interview Lifestyle & Habit Building Relationships & Personal Growth Social Media

When Personal Branding, Social Media and Human Resources Collide

Personal branding is all about positioning yourself as favorable to corporate recruiters, while HR’s job is to hire the top talent, position the company as the best place to work (employer branding), figure out benefits packages for employees and much more. Social media has changed the way applicants and recruiters communicate with each other and …

Read the Rest →

Dan SchawbelMar 2, 2009

Corporate Branding eBrand Employer Branding Futures Lifestyle & Habit Building Marketing Relationships & Personal Growth Social Media

A Vision for Personal Branding in the Workplace

The ever changing workplace environment

The workplace has evolved throughout the ages, changing due to the economic climate, the markplace and the technology revolution. The needs of employers and employees have drastically changed. The relationship used to be that you would be rewarded for working for a single company for a decade or so with …

Read the Rest →

Dan SchawbelFeb 9, 2009

Corporate Branding Relationships & Personal Growth Reputation Management Social Media

Personal Brands RULE on Social Networks

On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …

Read the Rest →

Paul DunayFeb 4, 2009

Corporate Branding Lifestyle & Habit Building Marketing Relationships & Personal Growth Reputation Management

The Importance of Personal Branding

Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …

Read the Rest →

Beverly MacyFeb 3, 2009

Book Reviews Brand Identity & Self-Discovery Communication & Networking Corporate Branding eBrand Employer Branding Futures Interview Marketing Networking Positioning Relationships & Personal Growth Social Media

Personal Branding Interview: Rodney Rumford

Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …

Read the Rest →

Dan SchawbelJan 29, 2009

Communication & Networking Corporate Branding Futures Interview Networking Relationships & Personal Growth Social Media

Personal Brand Equity

Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …

Read the Rest →

Beverly MacyJan 27, 2009

Book Reviews Brand Identity & Self-Discovery Communication & Networking Corporate Branding Interview Lifestyle & Habit Building PR Relationships & Personal Growth Reputation Management Social Media

Personal Branding Interview: Debbie Weil

Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …

Read the Rest →

Dan SchawbelJan 26, 2009

Brand Identity & Self-Discovery Communication & Networking Corporate Branding Interview Marketing Relationships & Personal Growth

“Cool” Personal Brands Create a Lasting Impression

Today, I spoke with Del Breckenfeld, who is the Director of Entertainment Marketing at Fender® Musical Instruments Corp. and the author of the “Cool Factor.” In this interview, we discuss what makes a “cool” brand and Del gives you examples of both company’s and people who are very recognizable and successful based on their “coolness.” …

Read the Rest →

Dan SchawbelJan 21, 2009

Why You Should Trust Us

PersonalBrandingBlog (PBB) was founded on the belief that a successful personal brand isn’t just about flashy online profiles or polished résumés—it's about who you are at your core. Our platform is dedicated to helping you unlock the deeper elements of personal branding, including self-awareness, emotional intelligence, and daily habits that foster genuine connections in an ever-evolving professional world.

Our Mission

Our mission is to empower individuals to cultivate a personal brand that reflects their true potential. We do this by blending practical brand-building strategies with insights from psychology, relationship-building, and personal development—ensuring you project not only competence, but also integrity and authenticity.

Our Audience

With a diverse team of branding specialists, psychology enthusiasts, and industry professionals, PersonalBrandingBlog serves a global community of ambitious professionals, entrepreneurs, and aspiring leaders. Whether you’re transitioning careers, seeking deeper professional fulfillment, or simply looking to show up more authentically in your daily life, we provide actionable resources tailored to your unique journey.

Editorial Focus

PersonalBra2ndingBlog covers a wide range of topics aimed at nurturing both internal growth and external impact. This includes:

Psychology & Mindset: Understanding how mindset, emotional intelligence, and positive habits fuel your personal brand.
Relationships: Leveraging authentic connections, networking skills, and supportive communities as the foundation of a thriving personal brand.
Personal Development & Habits: Crafting routines that enhance confidence, happiness, and daily productivity.
Communication & Visibility: Strategies for online presence, thought leadership, and professional growth—infused with honesty and self-awareness.

We maintain a rigorous editorial process, collaborating with guest experts, coaches, and industry leaders to ensure that every piece of advice is both insightful and immediately applicable. Our focus is on delivering substantial, psychology-driven content that sparks genuine growth—personally and professionally.

Category: Corporate Branding

Why You Should Trust Us

Our Mission

Our Audience

Editorial Focus