Improving These 5 Areas Can Make Career Transition Successful
In the summer of 2005, I realized my 23 year career in broadcast media, radio, was about to change dramatically. I could feel the winds of change blowing in my “corporate culture.”
It just felt weird. I started my personal transition process, in my head, simply by thinking about why I was feeling like it …
How To Bounce Back From Personal Branding Disappointment
How you handle disappointment will play a major role in your personal branding success.
At some point or another, you may experience disappointment during your journey to personal branding success. An expected job offer may not materialize, your book may not sell as well as expected, or a recent marketing campaign may not attract qualified …
Corrosive Power Or Conscience?
The business of football got uglier when information about the bounty for pain scandal surfaced. This scandal is currently decimating the management, income, and personal brands of the New Orleans Saints. The ironically named Saints are not the only team of people to pool money and put people in the cross-hairs, in hopes of destroying …
Differentiate Or Die: The New Rules Of Personal Branding
These are the best of times for personal branders; these are the worst of times for personal branders. Far from mere Dickensian wordplay, I believe this statement reflects a reality that old hands in the business will be quick to recognize and happy to give their assent to. Newcomers may soon find out the hard …
How To Build Your Brand And Sell More Books
If you’re an author who has written a book to build your personal brand, one of the best ways to sell more books is to offer bonus content that helps readers implement your ideas and encourages others to recommend your book.
Bonus content is one of the easiest and most practical ways you can set …
Arouse Don’t Assault
I have a client who persists in assaulting unprepared “prospects” with sales messages on social media. Not that this “jump them” attack can’t result in someone buying something. It is just the lowest percentage approach when it comes to actually generating revenue.
Selling tactics of the pastIn the early days of selling, sneak attacks …
Why Web Design Matters
The advent of social media has, in no way, undermined the crucial importance of the webpage as the central hub of an integrated online strategy that is worthy of that name for both companies and individuals. If anything, it has underscored its role as the organizing principle behind the disparate social networks, microblogs, pinboards and …
The New Girl Nice
I had the opportunity to spend Friday afternoon and evening with Zooey Deschanel, star of the hit Fox show The New Girl. She filmed an upcoming episode at one of my companies’ locations, and the producers cast my business partner Jon Torerk and several of BioMechanixLA trainers in the show. I can’t give away too …
Pinterest For Personal Branding: 7 Cool and Practical Uses
Personal Branding lovers are in luck. The hottest and quickly rising new social network Pinterest is fast proving to be a much welcome and indeed attractive addition to our personal branding repertoire. It is filled with endless possibilities yet to be explored.
We have reasons to believe that Pinterest is more than a passing fad. …
Habits, Blogging, and Personal Branding Success
Charles Duhigg’s best-selling The Power of Habit: Why We Do What We Do in Life and Business, describes how to change your habits and improve the way you’re blogging your way to personal branding success.
By taking a fresh look at your blogging habits, you can improve your ability to be consistently present with helpful, …