How Facebook’s IPO Helps YOUR Career
On May 18, 2012, many of us expected Facebook stock to hit the public market with an explosion. There was a revival of hope reticent the first dot-com boom. Facebook’s valuation went up over the road show week and excitement was high as Mark Zuckerberg rang the NASDAQ opening bell.
I, like many other retail …
What Do Your Words Say About Your Personal Brand?
Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.
The next time you’re tempted to dash off a blog post or email, slow down and reread your message.
Ask yourself: Are the words that I used …
I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
Solve Presentation Problems With This Stolen Trick
Because I teach Pitching the Perfect Presentation at UCLA Ext., I’m always asked for tips and techniques about public speaking, which apparently more people fear than they fear death.
I have an effective approach to tamping down your nerves and rising to meet your audience’s desire to be educated and entertained. I stole this trick …
3 Personal Branding Must-Haves
Fundamentally, the process of personal branding includes taking time to define yourself and then intentionally connecting yourself with others who likely want what you have.
The 3 essentials to personal brandingSo here are three must-have parts of the personal branding process.
1. Identify your authentic qualities
What is it that you MUST be? Jessica …
Why Fear Leads To Career Fouls
At Pegasus Media World, I publish an author who deals with the silent killer of success:. It’s the stealth nature of fear that makes it so dangerous. You don’t typically recognize the majority of times when the deadliest emotion you can have in business is exactly what’s behind the self-sabotaging actions (or lack of actions) …
What Got Your Here, Won’t Get You That Promotion
A friend of mine shared with me a piece of advice from his military training – he told me that his superior officers used to tell him
The things that got you promoted this time will never get you promoted again.
This is right on the money. Its also completely wrong, but we’ll get to …
How Outrageous Is Your Personal Brand?
If you haven’t caused some kind of outrage, you haven’t got a really big BANG kind of brand. That might work for you. Maybe you’re not in the really-need-to-be memorable kind of place in your career.
Maybe Twitter has so few of whatever you are or do that just by being …. you, you stand …
Creative Briefs And Personal Branding Success
If you’re building your personal brand with the help of freelancers like copywriters, graphic designers, coaches, or web consultants, you should be preparing a creative brief for each project.
Creative briefs are short documents, typically just 1 or 2 pages long. They save time, money, and frustration by identifying the crucial elements of a project.…
Get Sticky With an Acrostic
Sandler Success Principles: 11 Insights that will change the way you Think and Sell makes you SMARTER. Why the capital letters? Because SMARTER is an acrostic – a word with letters that when taken in order spell out an easy-to-remember phrase.
Sandler Success Principles became an instant Amazon bestseller last week, in part because Sandler’s …