Book Marketing for Personal Branding Success
In today’s content-oriented world, book and ebook marketing are essential tools for personal branding success.
Books and ebooks offer a fast-track to your personal branding success. They demonstrate your expertise, showcase your understanding of your prospects’ needs, and prove your ability to help others solve their problems and achieve their goals.
Whether you’re goal is …
How to Brand Yourself Outside of Your Career
We know your personal brand is all about how other people see you. It’s how we market ourselves to others. Usually, when we think about our personal brand, we tend to focus on the professional aspects to further our careers.
But what we do in the workplace is not the only thing that impacts our …
Personal Brands: Clap, Laugh, Yell Bravo
Paid to clap? Paid to wait at a stage door and clamor for autographs? Paid to laugh, gasp and otherwise do the right thing in the audience? Yes. It’s a job. At the Moscow Bolshoi ballet, you may find yourself sitting among those who show up to admire, in exchange for free tickets and other …
The Human Motivation Equation
I was reading another article on PersonalBrandingBlog.com last week and was inspired by Sharmin Banu’s article on finding your own unique aspirations.
It triggered me because one of the frequent questions I‘m asked by clients and prospects is about how they can motivate employees to perform better and take more initiative on the job. My …
Building Your Brand at Your New Job
The national news outlets have been touting an uptick in hiring over the past year and if you are beginning a new role with a new organization, it is time to consider to your personal brand. During the interview process, you may have communicated your brand to the search committee by use of stories and …
All Work, No Play = No Work, No Play
There were times when I was running my company where I spent so much time working that I forgot about living. That’s not something that I’m proud of, but it’s something that happened. I was building a company, a brand, and I was unstoppable, literally. So unstoppable in fact, that I didn’t stop for evenings, …
The PROPER Way to Make an Email Introduction
There is one absolutely right way and one absolutely wrong way to introduce two people via email.
The wrong way: “You should talk to my friend Meghan. Here’s her email. Tell her I sent you.”
The right way: Read on, MacDuff.
Have you ever had someone call or email you out of the blue, and …
One Thing Successful New Hires Never Do!
Complaining not only ruins everybody else’s day, it ruins the complainer’s day, too. The more we complain, the more unhappy we get. –Dennis Prager
Your first ninety days at work is a great time to show your flexibility, eagerness to learn and your willingness to adapt to your company’s culture. Being a successful new employee …
Five Things I’ve Learned About Business from Boating
If you have ever gone boating you know there are a lot of things that need to be checked and double checked. From the obvious things like making sure everyone has a life jacket to the not so obvious, but equally important, things like making sure the safety kit is on-board and easily accessible. Too …
Say Goodbye to Corporate America: Create Your Own Job!
To some extent, Corporate America is saying goodbye to employees. Should you, likewise, consider saying goodbye to Corporate America?
Early in this century, many IT jobs were lost in 2000/2001. When the economy revived, a significant portion came back as contract work. In effect, employers said to these workers: ” You get no benefits or …