7 Habits of the Successfully Published, Part 4: Leverage
Successful authors tend to be highly leveraged; this doesn’t mean, however, that they are deep in debt. Rather, it means that they are committed to to recycling, reusing, and re-purposing their ideas.
Successful avoid the temptation to continually reinvent the wheel. Instead, they create a body of knowledge, and use it for multiple marketing and …
Personal Branding: Your Content DOES NOT MATTER
Do you know how good it feels like the first time your blog gets a thousand visitors in a day? Neither do I…I’m just kidding.
The reality is that there is a very important lesson that you must learn if you want what you write to be read. It’s very simple – yet SO important:…
Maintaining Networking Momentum After You Land the Job
Networking is something many job seekers get into reluctantly. It can feel awkward if you haven’t done much of it before. What do you do, where do you start?
Losing your job, especially, can make you want to hold back from meeting new people and talking about yourself. What will you say when they ask …
Personal Branding Interview: Gretchen Rubin
Today, I spoke to Gretchen Rubin, who is the author of the popular blog, The Happiness Project and the forthcoming author of the book by the same title. I’ve spoken to Gretchen before, but this time I wanted to focus more on her book and some new ideas she has for how to be happier. …
Personal Branding Interview: Jim Camp
Today, I spoke to Jim Camp, who is the best-selling author of negotiation books Start with No® and No: The Only System Of Negotiation You Need For Work and Home, and is chairman of Camp Negotiation Systems®. In this interview, Jim tells us what challenge we all face, what people need to know about how …
7 Habits of the Successfully Published, Part 3: Efficiency
Continuing my survey of the 7 habits of successfully published authors, I’d like to address the importance of efficiency. After interviewing hundreds of successfully published and branded authors, and looking back on my own experiences, efficiency emerges as a highly important component of personal branding success.
Ultimately, an author’s success is more closely tied to …
How the Company You Keep Can Fuel or Foil Your Success
I was fascinated by an article in the New York Times last week that described how runners who train in groups tend to do better than those who train alone, even with a coach.
The article highlights the fact that the great American marathoners of the 70s and 80s trained in groups. Then when the …
Personal Brand Audit: What’s Your Facebook Score?
This is the second in a series of Personal Brand Audits (see Part 1: LinkedIn Audit), where we’ll make sure you’re keeping the touch points of your personal brand up to date.
Facebook is a vital part of your personal branding efforts online. If you don’t have a Facebook account yet, start by reading Dan …
How to Greet Defeat and Come Back Richer
Coke had New Coke. Tylenol had poisoned pills. General Motors has bankruptcy. What do these big brands have in common, and what can you take away from their experience?
Resilience, the ability to bounce back from a significant stressor, is definitely an attribute of successful brands, personal and otherwise. We all experience loss, failure, betrayal, …
Brand Yourself Before Someone Else Brands You
Discovering your personal brand is the first step in the personal branding process for a reason. If you don’t know what you’re brand is then how are you going to convey it to the world? Your brand is what you will be known for. When your name or image is seen or heard, what will …