What is Your Digital First Impression?
You only get one chance to make a first impression.
You have all heard that saying before and I’m willing to bet that most of you don’t find much insight in those words. And at first glance you would be right – but lets dive deeper and look at this statement in context of our …
How To Make The Most of a Celebrity Interview
If you had 15 minutes to impress a celebrity who could give your career the breakthrough you’ve been hoping for, here’s what you should do.
Background storyFor the past 3 years running, there’s been a guest blogging contest on my blog JobMob each summer. Every year the prizes have gotten better and better, but …
7 Habits of the Successfully Published, Part 1: Planning
Writing and publishing a book has been, and still is, the most effective and documented way individuals can build their personal brand of awareness, credibility, and respect. Books attract new business, pre-sell your credibility, and open doors of opportunity. Books are the ultimate “business card.”
Whether you’ve recently graduated …
Prep for the Future with Lessons from the Present
Advice for the employed: learn well from the struggles of your unemployed friends…
With the unemployment rate remaining at a record high for so many months, a lot of advice has been published to help the job seeker. But what about those who remain? They’re a group less likely to seek out career advice because …
How to Talk About What You Do
How do you respond when someone asks, “What do you do?”
Most people reply, “I’m an accountant,” or, “I’m a writer.” What follows is usually a polite nod, an awkward silence or a blank stare.
Everybody has pre-conceived notions about accountants, and writers, and every other profession. If Bob hated his first chiropractor, he may …
Reader Feedback: How Important is Dressing Well?
I had a hearty chuckle when I saw this tweet last week from @employmentguru (aka Jay Hofmeister of the Resume Bay):
“What is proper business attire for job fairs? Dispatch had a picture of people at a job fair, I thought it was Woodstock”
But this weekend, when flipping through the New York Post, an …
Have You Prepared Your Book’s Marketing Plan?
Much has been written about book proposals. But, less has been written about book marketing plans.
This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable…or just published.
Proposal versus marketing planA book proposal is a direct-marketing document intended to persuade …
Top 4 Articles Competitors Use to Outbrand You
Think you can take your personal branding efforts to the next level? My bet is that you can, with a little help from the experts.
Take this Wednesday to read the following posts. Because if you haven’t, your competition has. And they’ll use what they learned to outsmart, outreach and outbrand you.
So read on! …
Position Yourself for the Career You Want Not the Job You Have
I prefer the term career over the term job. A job is a single occurrence, while a career is something built over the course of your life. A career is typically made up of many jobs. Sometimes they are interrelated and other times there is no real direction, therefore there are multiple careers leading to …
Personal Branding Interview: Julien Smith
Today, I spoke to Julien Smith, who is the New York Times bestselling co-author of Trust Agents, with Chris Brogan, and one of the first podcasters. Julien talks to us about what a trust agent is, why it’s important in the online world, and then gives some examples of trust agents. He also explains how …