Don’t Be a Negative Nancy!
In college, I had a friend who was always complaining about some aspect of her life. Her classes weren’t going right, a friend wasn’t being nice to her, and all the guys she met were jerks. Of course, she was great to talk to when I wanted to complain about something–but not a lot of …
How Book Titles Build Personal Brands, Pt. 1
Choosing the right title for your book is one of the most important decisions you’ll ever make. The right title does more than just sell the book, it can launch a personal brand that creates endless opportunities while pre-selling follow-up books and a wealth of other profitable products & services.
One of best examples of …
Building Relationships Organically – Part 4
All things being equal, we prefer to do business with those we know, like and trust. And all things not being equal, many of us would still prefer to do business with those we know, like and trust. I heard this said at a panel discussion recently and I couldn’t agree more.…
Your Personal Brand is Nothing if Not Global
The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.
And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned …
Introducing the Student Branding Blog!
As of today, I own the Personal Branding Blog, publish Personal Branding Magazine, hold the Personal Brand Awards, run Personal Branding Events, direct Personal Branding TV, write a column for BusinessWeek and Metro US, contribute to Mashable.com and other blogs, am on the advisory board for a few companies, speak, consult and do social media …
Personal Branding Interview: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative. She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon. In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …
Are You Fun to Advocate For?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?
When someone speaks positively on your behalf, engages …
Personal Branding Interview: Debra Shigley
Today, I spoke to Debra Shigley, who is a journalist and author of the book The Go-Getter Girl’s Guide: Get What You Want in Work and Life (and Look Great While You’re at It). In this interview, Debra talks about strategies to get ahead fast at work, why you need to maintain a professional image, …
Building Relationships Organically – Part 3
You are one conversation away from your next opportunity. One conversation away from learning of a key way to re-position yourself for your next job; from gaining a deeper understanding of the needs of a potential new client and how you might address them effectively; or from finding the ideal joint venture …
Personal Branding Interview: Libby Gill
Today, I spoke to Libby Gill, who spent spent fifteen years as an entertainment industry veteran, heading public relations and corporate communications at Universal Studios, Sony Pictures Entertainment and Turner Broadcasting. She was also the branding brain behind the launch of the Dr. Phil Show and the author of You Unstuck. In this interview, Libby …