Personal Branding Interview #2: Stever Robbins
Today, I spoke to Stever Robbins, who is the host of the #1 iTunes business Get-It-Done-Guy podcast, which has received more than 7 million downloads on iTunes. His new book, “Get-It-Done-Guy’s 9 Steps to Work Less and Do More” is now available from St. Martin’s Press. I’ve interviewed Stever before back in early 2009, so …
Why I’m Going to Advertising Week
Marketing people love seminars. We love panel discussions; we love e-vites and we love grouping them together into week-long events. In fact, I could probably find a marketing event in New York City every day of the year. I attend my fair share of events – especially during Advertising Week.
The internet allows new ideas …
Are You Shifting and Growing With The Times?
Recently, I met a highly successful 37-year-old who was one the youngest ever CFOs in Silicon Valley. “Jason” had an impeccable resume and his higher education was obtained from the most prestigious universities in the country. He was a gentleman who moved out of an impoverished neighborhood into one of high regard. Jason felt as …
Twitter for Sports Stars: 5 Simple Rules To Follow
“Saying something stupid on Twitter is like making embarrassing remarks when your microphone’s still on – you only do it once.” Emma John
“…Players need to realize saying something on Twitter is the same as saying it to a reporter…” Gregg Rosenthal
If you follow any major sport, you know of at least one incident …
Pros and Cons of Combining Your Social Identities
Social media has all but reinvented the concept of personal branding. With the establishment of Facebook, Twitter, LinkedIn, blogs and other social media platforms, the opportunities for development, expression and expansion of personal brands has grown to extend never seen before.
Social media presenceI’ve spoken to many brand-conscious professionals, many from the Gen X …
More Lessons in Personal Branding from NPR’s Car Talk
In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.
For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception of a public radio station on a Saturday or Sunday knows …
Personal Branding Interview: Adrian Gostick and Chester Elton
Today, I spoke to both Adrian Gostick and Chester Elton, who are the co-authors of The Orange Revolution. They are also the New York Times bestselling authors of The Carrot Principle, and other books. In this interview, Adrian and Chester talk about why carrots are important, how to build a high-performing team, how to deal …
A Cup of Coffee to Becoming a Linchpin
Chances are, if you’re reading this blog, you’re searching for something. Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world. You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …
Personal Branding Lessons from New York Fashion Week
Since moving to New York City in 2005, I’ve found that my favorite way to bring in my favorite season (fall) is with New York Fashion Week. The shows; the parties; the hair; the clothes — something about it just amazes me. I, like many other New Yorkers, put on a fashionable outfit (that I …
Personal Branding Interview: Don Hutson and George Lucas
Today, I spoke to Don Hutson and Dr. George H. Lucas, who are the co-authors of the New York Times bestseller, The One Minute Negotiator. In this interview, Don and George tell you why people are afraid to negotiate, what the qualities of a good negotiator are, the benefits and drawbacks of negotiation, and more.…