Cooking Up A New Brand
Sometimes there’s just nothing better than a handmade dessert or soup cooked from scratch. For me, this happens when I made a reservation by hand, of course, with my blackberry. Thank goodness for the Open Table mobile app; it’s a lifesaver.
While cooking up soups and baking desserts from dough may escape my list of …
A Cup of Coffee to Winning More Business
Today’s technology has changed the way buyers make purchasing decisions.
At this point in the game, if you’re not rolling your eyes and saying, “Duh!”, then we need to talk.
Even though many understand the shifts in buyer behavior, there are a surprising number of people and businesses who have yet to modify sales techniques …
Are Your Expectations Too Low?
John was dying. He knew he had months at most to live and, at age 68, he evaluated his life for the first time. He remembered a quote from a book he read years ago by Neale Donald Walsch that went, “Somewhere between the ages of 40 and 50, most …
Laugh Yourself To A Better Network (and Brand)
Having a good sense of humor – whether you are creating the laughter or simply enjoying it – is essential to getting people to know, like, and trust you and establishing an attractive brand.
Ask yourself, who are you drawn to – someone who expresses his or her sense of humor on a consistent basis …
Personal Branding Interview: Farnoosh Torabi
Today, I spoke to Farnoosh Torabi, who is a personal finance journalist, author and TV personality. The New York Times calls her advice “perfectly practical.” She is the author of the new book, Psych Yourself Rich: Get The Mindset & Discipline You Need to Build Your Financial Life. In this interview, Farnoosh talks about the …
Your Success Is Dependent Upon You!
When it comes to your brand, it is of utmost importance you scrutinize those who want to be part of your team. Teammates come in many forms. They may be people who want to contract or partner with you, be referred by you or refer others to you.
Whoever the teammate may be who you …
Track Your Accomplishments to Boost Your Personal Brand
Accomplishments are an important part of your personal brand. No matter what field or industry you’re in, you always want to have a compelling story handy to tell potential clients or employers about yourself.
Not sure what your accomplishments are, or how to determine them? Make sure to read my previous post on How to …
Attention Entrepreneurs: A Maverick Mindset is Brand Candy
We all know what an oxygen-starved brand looks like, right? You can spot one a mile away. The lights are out, so to speak. Well, if you have a hunch your personal brand might need even a bit of resuscitation today, adopt a maverick mindset. After all, in this economy, brands thrive on a sweet …
Personal Branding Interview #2: Kimberly Palmer
Today, I spoke to Kimberly Palmer, who is the author of Generation Earn, and is a Senior Editor for US News & World Report. I’ve spoken to Kimberly before back in late 2008, so I figured I’d catch up with her again. In this interview, she talks about how your financial life impacts your career, …
Personal Brands: Stop, Stop, Stop
Facebook’s advertising model is astounding – not only because major brands actually buy those ugly little ads that stick on the right hand side of your wall. It is hard to believe the power of that little block photo and 160 characters.
What’s really astounding is how FB has engineered the trajectory and value of …