How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
A “Worthy” Brand
Most likely, the reason you are not achieving all the success you want and deserve is because you don’t “feel worthy” of that success. Now before you dismiss this statement as new-age, psychological nonsense, please stick with me for a moment.
We’re not worthyPersonal branding is the process of creating your unique name and …
Writing, Amazon.com, & Personal Branding Success in 2011
During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.
Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.
Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …
Personal Branding Interview: Timothy Ferriss
Today, I spoke to Timothy Ferriss, who is the author of the #1 New York Times bestseller, The 4-Hour Workweek, which has been published in 35 languages. His latest bestseller is called The 4-Hour Body. In this interview, Tim talks about the connection between health and career success, how to build a healthier body, and …
Where Have All the Elves Gone?
I had plenty of “they should get coal in their Christmas stockings,” thoughts when it comes to customer no-service at Macys, Bloomingdales, Mercedes Benz, and the City of Beverly Hills with its pothole on Sunset, as I was attempting to finish my holiday shopping on Sunday. I started out with a reasonable budget of money, …
The Art of Plotting Your Brand Trajectory
Launching a rocket requires considerable effort. If you consider the tremendous gravitational pull of the earth, you wonder how it ever gets off the ground.
Your brand worldwideThinking about putting your personal brand on the global map? It can take a considerable effort but if you decide to chart the course, and plot an …
A Cup of Coffee to Branding Greatness
Two months ago the Ohio University mascot, Rufus the Bobcat, attacked the Ohio State Buckeyes mascot, Brutus the Buckeye…on Brutus’ own turf in front of Brutus’ own fans.
Most of you know that OU and OSU are long-time rivals. But this particular fight wasn’t just a game-day skirmish. In fact, it was a premeditated plan …
10 Essential Career Success Strategies
Over the course of your lifetime you may spend 80,000 hours at work. Are you getting what you want from work? Are you excelling at your career? Here are 10 strategies to help you become more engaged and successful at work.
1. Ask yourself for directions
Career success, although different for everyone, occurs when your …
What’s the Best Type of Brand-Building Book to Write?
After committing to write a book to build your brand, and after you’ve chosen the topic, the next step is to choose the best type of nonfiction book – or approach – to your topic.
There are numerous ways you can organize and communicate the information you want to share to help your readers and …
Personal Branding Interview: David Siteman Garland
Today, I spoke to David Siteman Garland, who is the Founder of The Rise To The Top, and the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. In this interview, David talks about how to grow your brand without spending a lot of money, how to compete with mega …