No Kidding: There’s Danger in Anger
If you have been following this Tuesday column over the last two weeks, you know we are considering the trinity of personal branding:
Attention
Emotion
Memory
Get Attention: Raise your hand, say something insightful and move the gaze of the audience to you. I do this everyday on the LinkedIn discussion groups that I tend …
Personal Branding Interview: Scott Gerber
Today, I spoke to Scott Gerber, who is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world. He is the founder and CEO of Gerber Enterprises, and the author of the book, Never Get a “Real” Job. In this interview, Scott explains why people can learn …
Teases, Code Words, and Dances for Holiday Branding
“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …
A Cup of Coffee to Increasing Conversions
Powered by MECLabs, MarketingSherpa is a research firm that tracks what works – and what doesn’t work – in all aspects of marketing. After conducting extensive tests and experiments, they publish the results free of charge for the marketing community at large.
Basically, they are today’s online marketing bible.
Image versus copyRecently, the highly …
Today is Yesterday’s Tomorrow
I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day. – Elwyn Brooks White
I can relate to this statement. It is always a challenge for me to balance enjoying life, acting in the here-and-now, with imagining …
Questions To Ask Before You Start To Write A Book
Here are 7 questions to ask before you start to write your book. These questions will help you write and publish a book that builds your brand and establishes you as an expert in your field.
These questions will help you avoid the temptation to focus your attention on the writing, rather than paying attention …
Getting to Know You
“Getting to Know You” became a popular song first heard in the old film classic, The King and I. The song continues:
“…getting to know all about you. Getting to like you, and hoping you like me…”
The lyrics are very applicable in today’s environment of dating, entrepreneurship/sales and interviewing. A successful outcome for any …
How to Not Ruin Your Personal Brand at Holiday Parties
With the holidays approaching fast, it’s about that time when you’ll receive an invite to the office holiday party. Although they’re supposed to be about fun and celebration, it’s no wonder many people dread attending. One misstep can make you the talk of the office for months to come.
Rules of thumb to attend an…Personal Branding Interview: C.C. Chapman
Today, I spoke to C.C. Chapman, who is the author of Content Rules and the Founder of Digital Dads. In this interview, C.C. talks about why he wrote his book, how to get your content to stand out in the masses, tips of writing good content, and more.
Why does content rule? What made you…Your Personal Branding Trinity
I test different methods for social media success all the time. In the last two months, this approach to LinkedIn posting is how I am getting the most positive attention from my target markets. You might try it in your groups and see if it gets you the type of attention …