Category: Communication & Networking

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Beverly Macy

Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Morey Stettner

Today, I spoke to Morey Stettner, who is the author of Skills For New Managers, and and the editor of Managing People at Work. In this interview, Morey talks about how to gain confidence in the business world, how to communicate more effectively in the workplace, and much more.

How do most people gain confidence…
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Communication & NetworkingPositioningRelationship NetworkingReputation Management

New Years Resolutions for Entrepreneurs & Personal Branding

Happy New Year! As entrepreneurs begin another year of running their business, or decide that this is the year they will start their own company, here are some personal branding resolutions all entrepreneurs should have:

1) I will blog more

You want to further your brand and expertise. There’s no better way than to share …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewMarketing & Personal BrandingPositioningRelationship Networking

Personal Branding Interview: David Aaker

Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …