An All Star State Of Mind
I recently had the privilege to sit down with Kosta and Johnny Diamantopoulos to discuss the major success of their extremely popular restaurants in Cambridge, MA–All Star Sandwich Bar and All Star Pizza Bar. The restaurants are located across the street from one another at the intersection of Cambridge and Prospect streets, halfway between the …
Quickly Manage Your Personal Brand in 5 Minutes Per Day
Let’s be honest, trying to find balance between our careers, friends and family, and personal branding is a lot of work.
However, managing your personal brand doesn’t have to be stressful or time consuming. The trick to managing your personal brand is making priorities for your brand and sticking to them.
If you want to …
Personal Branding Weekly – Manage Things. Lead People.
I’ve never been fond of the title “community manager”. After all, a community is created of individual people. And, for a long time, I’ve tried to live a life engaged with others with this thought in mind, “Manage Things; Lead People”. This amazing group of individuals don’t just “manage” their community – they lead, nurture, …
8 Brand-Building Conferences We Would Keynote
If you could keynote any business conference, which would you choose and why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and …
4 Ways to Ask For a Flexible Work Schedule
A decade ago flexible working was considered something of a perk.
Nowadays, with smartphones, tablets and laptops, more and more of us manage to carve out arrangements that allow us to work flexibly in some shape or form.
This might mean working one day per week from home, staggering the commute or doing longer hours …
What Neuroscience Teaches About Creativity, Stress and Getting Promoted
On the surface, stress might seem like a good way to kick-start productivity, but studies show that when we are under stress we can’t think as broadly, widely or deeply. Stress can increase motor function but it decreases perception, cognition and creativity.
David Rock, author of Your Brain at Work and the co-founder of the …
Get To Know Your Personal Brand
When creating an identity for your personal brand the goal is to make a lasting impression that will stick in the minds of your followers. The mission should be to focus on what you represent both online and offline.
Over a period of time an audience becomes familiar with the characteristics of a brand, such …
How to Convince Influential Entrepreneurs to Endorse Your Brand
How can I get a big-name entrepreneur to publicly endorse my product / service?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start …
Developing Worthiness of Equality
Entrepreneurs, in their first ten years of business, usually feel some type of inadequacy. From a sales perspective, meetings or partnering are not about being equally matched in experience. Instead, the matter is about what we each bring to the table that your prospective client needs, wants and deeply desires.
Sometimes all that is required …
Personal Branding Weekly – Facilitate Strategic Meetings Instead of Hopeful
When going to a conference or face to face event, don’t just go “hoping” to meet people. Go with a plan and be strategic.
Invite people that are already in your online circle who may be going or be from the area to meet AFK (away from the keyboard). Look to see who the speakers,…