Personal Branding Weekly – Your Brand Story in 60 seconds


This past weekend the Personal Branding Blog was down
. If you tried to reach out, you only saw “Error in Establishing Database Connection”. That’s why you’re receiving the Personal Branding Weekly so late this week. We were not able to establish the connection until late in the evening of this past Monday into early in the morning on Tuesday.

Now, as I prep this post, Facebook has had a global outage – the biggest and the longest outage I’ve even seen.

Is this a coincidence? We shall see.  Twitter – are you prepared?

It’s important to have a story.  It gives people an insight into what you value and what others value about you.

Not sure how to craft one?  I’ve put all the resources and an easy “how to” together for you here:

4 Easy Steps to Crafting Your Vital Connection Story

Here’s more helpful articles and valuable insights from last week:

Picture of Maria Elena Duron

Maria Elena Duron

Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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Communication research dating back decades has consistently found that weak or avoided eye contact is one of the fastest ways a listener downgrades a speaker’s perceived credibility, often within the first few seconds of an interaction

Communication research dating back decades has consistently found that weak or avoided eye contact is one of the fastest ways a listener downgrades a speaker’s perceived credibility, often within the first few seconds of an interaction

Global English Editing

Community life is routinely declared dead, but in the pockets where it survives, it turns out to ask for almost nothing — just people willing to keep showing up

Community life is routinely declared dead, but in the pockets where it survives, it turns out to ask for almost nothing — just people willing to keep showing up

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The difference between being heard and being agreed with — and why conversations break down when people confuse them

The difference between being heard and being agreed with — and why conversations break down when people confuse them

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Psychology says the single biggest predictor of who you’ll fall in love with isn’t shared values or chemistry — it’s proximity, plain nearness, because we grow fond of whoever we simply keep seeing

Psychology says the single biggest predictor of who you’ll fall in love with isn’t shared values or chemistry — it’s proximity, plain nearness, because we grow fond of whoever we simply keep seeing

The Vessel

Psychology says the loneliest people in life aren’t the ones nobody likes — they’re often the kind, capable people everyone appreciates and nobody thinks to check on, because a person that steady is easy to assume is fine

Psychology says the loneliest people in life aren’t the ones nobody likes — they’re often the kind, capable people everyone appreciates and nobody thinks to check on, because a person that steady is easy to assume is fine

The Vessel

The people others describe as having “good energy” usually aren’t doing anything mystical, they’ve quietly built three habits: naming what they noticed someone else did well, letting a silence sit instead of filling it with their own story, and asking a second question instead of stopping at the first

The people others describe as having “good energy” usually aren’t doing anything mystical, they’ve quietly built three habits: naming what they noticed someone else did well, letting a silence sit instead of filling it with their own story, and asking a second question instead of stopping at the first

Global English Editing