Personal Branding Weekly – Happy Birthday #Brandchat
This week we hit a milestone in a twitter chat that I started five years ago. In fact, our #brandchat birthday is this Wednesday, February 19th. In five years, we’ve met many BRANDidos (a term of endearment for all those who chat and share their insights and resources). Some have stayed, others have left and …
Ten Minutes Per Day Could Improve Your Personal Brand
Let’s be honest with ourselves, because most of us are busy with work and family, we don’t always have something interesting to say. Even if we think our own work is interesting, it may not be of interest to others. For many people, the thought of making small talk can be extremely stressful. If you’re …
LinkedIn as a Career Networking Tool
Are you “on LinkedIn”, but not feeling like you are getting maximum benefit? In this fourth and final post in my series on leveraging LinkedIn for your career, we will examine one of the website’s most valuable uses — as a networking tool.
In an earlier post, we discussed LinkedIn visibility, credibility, and connect-ability. I …
Romancing the Brand: An Interview with Tim Halloran
Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …
Becoming a LinkedIn Groupie
Most professionals and executives know that LinkedIn can be a powerful career tool. But, like a hammer, it does you no good if you don’t pick it up and use it. Leading up to a talk I will be giving on LinkedIn as a Career Advancement Tool later this month at Kennesaw State University, I …
Side-Hustling: Chantel Waterbury, CEO of Chloe + Isabel
I recently had a chance to catch up with Chantel Waterbury, founder and CEO of Chloe + Isabel, an exciting jewelry company that employs merchandisers to build their brand. It is very popular with Millennials, and each merchandiser is essentially an entrepreneur “side-hustling” to bring in extra income, which makes Chantel an excellent addition to …
How to Improve Your Career in Your Free Time
How do you get ahead in the workplace?
Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …
How to Sell Yourself on an Interview
Many candidates get into trouble when they attempt to “sell” themselves in an interview. Often, they end up coming across as overly eager and desperate, thus turning the hiring manager off to the prospect of recruiting them.
In order to prevent this from happening and truly make a great impression, it’s important to touch upon …
Entrepreneurs – You Get What You Give
BRANDido and friend, Merlin U. Ward is someone who walks his talk consistently giving in ways that are valuable to the recipient. As an entrepreneur, your personal brand and business brand (which is really founded on your personal brand), he shared some valuable points.
You Get What You Give is a book every brand manager …
LinkedIn: Five Tips for Developing Your Strategy
In my post last week we examined the concepts of LinkedIn visibility, credibility, and connect-ability. Much of the discussion centered around developing an effective profile that is more searchable (visibility) and that presents you as an authentic professional. Included were a few ideas for improving in these areas.
But, where do you go beyond this? …