Beware of Career Marketing Firms
Last week I received a request from a family member of mine in transition. He was asking me to evaluate a proposal he had received from a career marketing firm. He wanted my opinion because I’m a career coach–and because I myself had once been victimized by a similar firm.
His proposal cover letter opened …
Personal Branding Weekly – Mobilizing Your Personal Brand
Much of what’s written is about how to express your personal brand. In fact, when I’m contacted there’s usually a disappointing pause when I say that there’s ‘no magic bullet’ to personal branding. The only thing magical is discovering what makes you unique and expressing, exuding and engaging with your unique style. The key is …
Target the Company and Quit Chasing the Job
Target the company?
Yes, you heard me correctly… target the company and quit chasing the job.
This is the philosophy of the Targeted Job Search which I will be writing about over the next month.
As a baby boomer, I was raised to be loyal to my employer. When the right opportunity came about, it …
3 Top Tricks of Successful Job Seekers
In a decade of recruiting for countless sales and marketing jobs spanning numerous industries and locations, there is a reliable stable of tricks I’ve seen job seekers use to put themselves ahead of the crowd in any interviewing situation.
Below are the top 3 tactics to take your interviewing to the next level, bringing you …
For Those in a Job Transition, Not Knowing Hurts the Most
As a career coach who sees people in transition every day, I’ve concluded that the single biggest obstacle for people in transition is not knowing what they don’t know regarding what it takes to win that fierce competition for getting a decent job.
I don’t intend to blame anyone; I’m merely pointing out the fact. …
New Book for Your Personal Branding Enhancement
To write The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your Career (McGraw-Hill, Feb. 2014) I asked over one-hundred CEOs and C-suite executives these three questions:
What causes someone to positively stand out in your eyes? What do you look for in people you promote? And, what…Social Networking for Business Success – Book Review
Are you starting a business? Are you running an existing business?
If you answered yes to either of those questions, you are probably thinking about how you could use social networking to promote, sell, or get visibility for your company and products.
This is the book for you!
I am a big fan of Miriam …
Aerodynamics of Yes: An Interview with Christian Capozzoli
Recently, I had the privilege of grabbing coffee with Christian Capozzoli, one of New York City’s top improvisational comedians, the author of the improv manual, Aerodynamics of Yes, and a member of the team “Bucky” at the famous Upright Citizen’s Brigade theater. In addition to his presence at UCB, Christian is a respected teacher for …
Personal Branding Weekly – Happy Birthday #Brandchat
This week we hit a milestone in a twitter chat that I started five years ago. In fact, our #brandchat birthday is this Wednesday, February 19th. In five years, we’ve met many BRANDidos (a term of endearment for all those who chat and share their insights and resources). Some have stayed, others have left and …
Ten Minutes Per Day Could Improve Your Personal Brand
Let’s be honest with ourselves, because most of us are busy with work and family, we don’t always have something interesting to say. Even if we think our own work is interesting, it may not be of interest to others. For many people, the thought of making small talk can be extremely stressful. If you’re …