Category: Brand Yourself As

Brand Yourself AsCorporate BrandingNetworkingRelationship Networking

Hey Mediocrity, You Can Eat Me

Mediocrity– a disease that is spreading slowly through the ranks of small business owners and professionals across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.

I see it happening on a daily basis (even in my own company at times). …

Brand Yourself AsCommunication & NetworkingRelationship Networking

5-Steps for Creating a Social Media Marketing Campaign for Your Brand

I’m a huge planner. I plan out just about everything in advance. You should see my whiteboard—full of to-dos for the day. If my day requires planning, so too should your personal brand.

Set goals for your social media marketing campaign

We all know the Internet is a great place to build your personal brand, …

Brand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingRelationship Networking

4 Personal Branding Tips Learned From Corporations

Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.

So, what four specific takeaways can you get from corporate …

Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship Networking

Recognition Breeds Interaction

If you have expertise that can help an entire community, how you approach that community is critical to getting maximum recognition for your personal brand.

Last week, in the post “Participation Breeds Recognition”, I told you about the personal brand I was aiming to build at work, and the first outward-facing brand-building steps my team …