Category: Brand Yourself As

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What’s More Important: Your Brand Or Your Company’s

While your personal brand is important for your career success and personal fulfillment, the brand of the company you work for is also important. How do these two things tie together? Some might think that they conflict, but they can actually enhance one another.

Companies that help employees identify what makes them unique and apply …

brand matchupBrand Yourself AsCorporate BrandingEmployer BrandingJob SearchmanagementPersonal BrandingSuccess Strategies

One Idea Will Make You Rich

Fact:  You have one idea that will make you rich !

If you read and follow the simple advice below, you will identify that one idea that will catapult your brand (and you) over the top; and I mean over the top financially.

1)       Fact: Idea generation is easy. You don’t need to have an …

Brand Yourself AsCareer DevelopmentJob SearchPersonal BrandingPositioning

A Cup of Coffee to Back to the Basics

Some of you out there are just beginning to build your personal brand.

Whether you’re contemplating re-entry into the workforce, searching for a higher-paid position, or exploring future opportunities, one thing is certain: Your online presence is like a public resume. That first page that comes up when you search your name is the online …

Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

SIX Mis-Branding Mistakes That Ensure You Won’t Get Hired!

Part Two of Two Parts

In Part I of this two-part blog we looked at three of the six most common mis-branding mistakes that can effectively—and quickly!—eliminate you from the hiring game. In this, the second part of the blog, we’ll examine the other three most common mis-branding mistakes that can practically guarantee that you …

Brand Yourself AsCareer DevelopmentPersonal BrandingPositioningSuccess Strategies

Business Technique Creates Exponential Results

You had a dream and vision of going into business with your creative idea. It drew attention and your business began to grow. But then the economy took a turn for the worse, technology changed and you were standing there wondering what to do next.

Difficulties most entrepreneurs face are: • Remaining current • Feeling …

Brand Yourself AsCareer DevelopmentPeoplePersonal BrandingSocial Media

With Personal Branding, There is NO Bare Minimum

A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”

As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …