Save Your Brand And Dump The Teleprompter
Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.
Yet, for any brand video is …
A Cup Of Coffee To Creating Your Own Video
“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …
What ‘Angry Birds’ Can Teach You About Getting Hired
Author’s Note: This is the fourth in a series of blogs in which author of the best-selling “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and professional “headhunter” Skip Freeman draws an analogy between “Angry Birds,” the wildly popular online game, and …
Six Steps To Defeat Mediocrity and Anonymity
I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …
Your Success Depends Upon Originality
This week the active conversation topic was “Do you fit the mold?” The question brought back not so fond remembrances of when I was expected to “behave as a typical female” relayed by some corporate salesmen who didn’t believe a woman could sell, and by my then friends who more traditionally believed “a woman’s place …
What’s More Important: Your Brand Or Your Company’s
While your personal brand is important for your career success and personal fulfillment, the brand of the company you work for is also important. How do these two things tie together? Some might think that they conflict, but they can actually enhance one another.
Companies that help employees identify what makes them unique and apply …
Embrace Career Change With A Spirit Of Adventure
This is an excerpt from my new book: Career Transition-make the shift-your 5 steps to successful career reinvention.
“Courage is fear that’s said its prayers”. Dorothy Bernard, author
I decided voluntarily to change my life and lifestyle in 2006, after living and working in the same place for several decades. I moved to take a …
One Idea Will Make You Rich
Fact: You have one idea that will make you rich !
If you read and follow the simple advice below, you will identify that one idea that will catapult your brand (and you) over the top; and I mean over the top financially.
1) Fact: Idea generation is easy. You don’t need to have an …
A Cup of Coffee to Back to the Basics
Some of you out there are just beginning to build your personal brand.
Whether you’re contemplating re-entry into the workforce, searching for a higher-paid position, or exploring future opportunities, one thing is certain: Your online presence is like a public resume. That first page that comes up when you search your name is the online …
SIX Mis-Branding Mistakes That Ensure You Won’t Get Hired!
In Part I of this two-part blog we looked at three of the six most common mis-branding mistakes that can effectively—and quickly!—eliminate you from the hiring game. In this, the second part of the blog, we’ll examine the other three most common mis-branding mistakes that can practically guarantee that you …