More = Less In Las Vegas
I just spent a few days in Las Vegas and I walked away uninspired. I have been there a handful of times and each time I tend to notice something different about the culture in Sin City. This particular trip was different though because I left with far more questions than when I arrived.
More…Motivation Is Required To Succeed
Recently, I had an eyebrow-raising call. My Prospect said outright that although she knows her services are exactly what her clientele needs she cannot convert them to clients. After a lengthy discussion, I offered a number of suggestions of how to improve the process.
Categories of ambitionThe content of my program was discussed to …
Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Personally Dominate Mobile Marketing
Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …
Stop Applying And Start Competing
Are you still APPLYING for a job instead of COMPETING for one? In today’s hypercompetitive, brutal job market, where there are still many more job seekers than there are jobs, you had better be doing the latter or you’re going to end up missing the boat entirely! Still, many job seekers apparently either don’t want …
Giver’s Gain: Leverage Your Network Without Abusing It
Steve Boyle runs a cool nonprofit called No Excuses, No Regrets Basketball (the site is being redesigned right now, so follow him at @SteveBoylenenr if you want more information). The organization is dedicated to motivating players to achieve academic success and to be a better person on and off the court (I’m paraphrasing here).
Needless …
Showing Appreciation Creates Stellar Results
When someone earnestly complements you, how does it make you feel?
Most human beings savor the momentary attention when they know their best has been delivered and it is received with appreciation. In today’s hectic world many businesspeople overlook this fact. They then wonder why building their business is such a struggle.
Genuine kindness it…Increase Your Social Impact And Brand Leadership
There is no question or doubt about the impact, power and leverage ‘new media’ can have on business. It’s pretty clear the immediacy and viral nature of how information is delivered and how fast it can spread, good or bad.
New media, social marketing, social networking, it’s all ‘social’. Twitter, Facebook, LinkedIn, Youtube, Email Marketing, …
Easy Steps On Linking Your Powerful Personal Brand
Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …
Branding Lessons From The Grateful Dead
In a recent Deliver Magazine interview, David Meerman Scott expounded on a brand made famous by its distinctive sound, look and unorthodox business methodology: The Grateful Dead.
Different way to engageCo-author of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Scott said, “The Grateful …