Hair Rules for TV and Online Video
August is truly the cruelest month for hair. So it seems appropriate that we tackle the silly and superficial, but oddly crucial, issue of on-camera hair.
We all know that your appearance on camera, whether it’s for TV or online video, is vital to making a good quick impression on your viewer and building your …
How To Create The Story Of Your Personal Brand
Composing the story of your personal brand is much like the story of a product or service’s brand – the goal is to reach your audience on an emotional level.
In my opinion, the pros of the digital age greatly outweigh the cons, but the simplicity of creating your own brand online calls for a …
Branding Yourself For A Career Change
One of the main reasons you’re having difficulties with a career change is how you brand yourself.
You’re not used to the idea that branding makes such a big difference for a career change.
The last time you changed careers, we were in a candidate shortage. Since there were candidate and skill shortages, you just …
How To Avoid Looking Desperate During Your Job Search
Desperation can destroy your job search.
Employers want to hire people who appear confident and in high-demand. The best way to avoid looking desperate is obviously by not being desperate. But, what do you do if you really feel like your options are very limited? Here are 7 secrets to avoid looking like a desperate …
Your Personal Brand is also About “Them”
A friend just starting out as an independent contract worker and I were discussing her personal brand while out on the lake the other day. “I’m not sure how I want to shape my personal brand yet,” she confessed. “I don’t know who I want to be my primary customer yet.”
You’d think I’d stop …
Use Your Personal Brand to Overcome Horrible Bosses
I recently watched the movie “Horrible Bosses,” a comedy about three friends that inadvertently stumble upon the idea to…well, kill their bosses. While the premise hopefully isn’t realistic for you, I was intrigued by one scene that I believe shows how important personal branding is.
In the beginning of the movie, Jason Bateman’s character Nick …
‘Barbara Walters’ Job Interview Questions – They’re Back!
In her heyday on TV, Barbara Walters nearly always ended an interview with some famous (or infamous!) personality by asking them some inane question like this: “If you were a tree, what kind of tree would you be?” If the person being interviewed was prepared for the question, then his or her answer wouldn’t be …
Why Being A Good Sport Enhances Your Brand
In some areas in your life, you may convince yourself to disregard what others think about you. But, when it comes to your personal brand, the impression you leave on others is one of the most significant decision-makers between success and failure.
There are plenty of ways to ignite positive vibes from your audience. Alternatively, …
Career Advice from HBR: Zig, Zag, Zoom!
In this month’s Harvard Business Review, global search executive Claudio Fernandez Araoz listed nine winning qualities when it comes to evaluating a candidate’s leadership potential.
– Flexibility
– Empathy
– Organizational awareness
– Relationship management
– Curiosity
– Insight
– Inspiration
– Determination
– Motivation
What’s even more interesting is that top-level recruiters are also …
8 Ways To Brand Yourself As A SME
(even if you’re a Generalist)
As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.
Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …