No Matter the Job, You Can Build Your Brand
Some people have a tendency by some to look down upon more entry-level jobs; jobs like retail, food service, cleaning or landscaping. Most of us have held these types of jobs at some point in our careers. While these jobs are not renowned for being high paying resume builders – they do pose an opportunity …
Don’t Let a Storm Ruin Your Personal Branding Efforts
I live at the now-hurricane-ravaged Jersey Shore–but you won’t hear me complain. I went six days without power, but that was the worst of it for me, to be honest. Areas of my town are devastated, and the town over has been nearly wiped away. I am blessed and beyond grateful to have survived and …
Should My Real Name Be My Domain Name?
For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.
Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the …
Windows 8, Twitter, and Branding Yourself Correctly
If your personal brand isn’t as strong as you expected by now, a confusing message might be the reason.
1) Windows 8I recently upgraded my main work computer to Windows 8. It didn’t go as I expected.
A few weeks before I upgraded, as the technology coverage was ramping up for the October 26th …
Branding For A Job Vs Branding For An Opportunity
Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.
We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.
But in a …
Recipe For Success: Love What You Do!
I have been in the small business world for several decades as an educator, sales professional, entrepreneur. At many points, we face challenge, failure, triumph and success. One driver of perseverance, I have observed in those that endure and thrive, is a passion and deep belief in what they do, what their calling is and …
Google AuthorRank Helps Personal Branding
If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.
AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…
Learning from Henry Ford | Productivity Tips for Personal Branding
Unlike most individuals interested in building their personal brands in today’s world, Henry Ford didn’t reinvent the wheel every time he produced a car.
Rather, Henry Ford created an efficient system, or process, for building and selling cars.
Once he perfected the system, he was able to refine and fine-tune the process until his …

Branding Yourself As Perfect For A Specific Opportunity
Are you branding yourself as a strong candidate for a range of opportunities?
It does for most of you, because that’s how we all were taught how to write resumes, creating a single document that would interest employers for a range of opportunities.
The problem is, you think this is a good thing.
… but …
How to Fight Age Discrimination
Being out of work is hard, being unemployed and in your 50’s can be impossible. While companies won’t admit it, age discrimination does exist, particularly in a tight job market where there are many more candidates than job openings. Although the problem crosses both genders, older women reentering the job market can have an even …