Should My Real Name Be My Domain Name?
For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.
Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the …
Windows 8, Twitter, and Branding Yourself Correctly
If your personal brand isn’t as strong as you expected by now, a confusing message might be the reason.
1) Windows 8I recently upgraded my main work computer to Windows 8. It didn’t go as I expected.
A few weeks before I upgraded, as the technology coverage was ramping up for the October 26th …
Branding For A Job Vs Branding For An Opportunity
Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.
We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.
But in a …
Recipe For Success: Love What You Do!
I have been in the small business world for several decades as an educator, sales professional, entrepreneur. At many points, we face challenge, failure, triumph and success. One driver of perseverance, I have observed in those that endure and thrive, is a passion and deep belief in what they do, what their calling is and …
Google AuthorRank Helps Personal Branding
If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.
AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…
Learning from Henry Ford | Productivity Tips for Personal Branding
Unlike most individuals interested in building their personal brands in today’s world, Henry Ford didn’t reinvent the wheel every time he produced a car.
Rather, Henry Ford created an efficient system, or process, for building and selling cars.
Once he perfected the system, he was able to refine and fine-tune the process until his …
Branding Yourself As Perfect For A Specific Opportunity
Are you branding yourself as a strong candidate for a range of opportunities?
It does for most of you, because that’s how we all were taught how to write resumes, creating a single document that would interest employers for a range of opportunities.
The problem is, you think this is a good thing.
… but …
How to Fight Age Discrimination
Being out of work is hard, being unemployed and in your 50’s can be impossible. While companies won’t admit it, age discrimination does exist, particularly in a tight job market where there are many more candidates than job openings. Although the problem crosses both genders, older women reentering the job market can have an even …
Personal Branding Lessons from the Presidential Debates
Although we’re led to believe the presidential debates are simply a forum for candidates to express their beliefs and policy ideas, much of what you hear from the candidates is pre-planned and rehearsed. In short, a lot of what you see can be chalked up to branding.
When it comes to personal branding, both verbal …
Branding Your Resume As Technologically Current
Most employers today look for employees that already know how to use the software that employer uses. Branding Your Resume is important for employers to know what you can do.
Few employers have training budgets for new employees – to use their training budgets more efficiently, employers want to hire new employees who already have …