5 Ways to Avoid an ‘Average’ Personal Brand
Why is it that we find it more natural to focus on what we suck at rather than what we are awesome at? I used to think this was cultural and that some cultures are simply more prone to talking about their weaknesses. In Japan, for example, people almost go into a state of denial …
Personal Branding In 6 Seconds And 15 Seconds
Your resume branding is used in different ways for different employer decisions. To personally brand yourself well, you’ll want to understand how 6 second branding is different than 15 second branding.
6 Second BrandingYour 6 second brand is critical because your audience takes an average 6 seconds to decide if you’re qualified or not, …
How to Avoid the “Back-to-Work” Holiday Hangover
For most of a month, many of you have been more interested in travel plans, party plans, and gift ideas than the drudgery of career obligations and bottom lines.
The time has come to wake up. The party is definitely over!
While this may be easier said than done, it must be done, nonetheless.
It …
The Right Question to Ask
The right question is: What value do you / your brand / your company offer the world?
If you are not clear on the value that your brand offers the world, you significantly limit your brand and never fulfill your career’s potential.
But what does it look like to be clear on the value you …
Choose Your Own Path! Take Charge of Your Career!
You only live once, but if you do it right, once is enough. – Mae West
No two people are exactly alike, not even identical twins. Everyone is unique and has something they are meant to contribute to the world. Don’t try to follow someone else’s course or you’ll end up living a second-rate version …
Want to Really Boost Your Brand? Publish in Print
Anyone can start a blog. Anyone can write a guest post. That doesn’t make you a writer, and it doesn’t grant you automatic credibility.
If you want real credibility, credibility that makes people think you know what you’re doing, you need to get published in print.
While many people will argue, there’s “no difference” between …
Personal Brands are Like a Sweet ‘Onion’
Have you ever heard the expression “Culture is like an onion”?
Geert Hofstede, a social psychologist created this explanation of culture. In his view culture is a system that can be peeled, layer by layer, in order to reveal the inner, true content. Imagine the whole onion as ‘culture’ and as you peel on, you …
Let Your Brand Tell a Story
We often think of branding as a one-time thing. Set up your visual aspects, refine your messaging, portray the brand, and engage customers and watch it catch on.
But branding is an ongoing initiative, and one aspect of it that really ties in the idea of “personal branding” is to make it uber-personal. And you …
Working Your Way To Invaluable Employee Status
Invaluable. Meaning something is indispensable, vital, and necessary to daily operations. This is what you want to be to your employer. But getting to that point does take a lot of work and loads of dedication on your part. So if you’re looking to not only safeguard the job that you love, but also be …
Are You Branding Yourself As A Job Stalker?
Nobody means to brand themselves as a job stalker – yet job seekers accidentally do this every day.
What you view as innocently being proactive and following-up can easily cross the razors edge into crazy stalker, without you realizing what you’ve done.
Being proactive is appreciated, if you’re the top candidate – it confirms to …