Category: Brand Identity & Self-Discovery

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Personal Branding Interview: Clara Shih

Today, I spoke with Clara Shih, who is the author of The Facebook Era and a Salesforce.com employee.  In this interview, she discusses what the Facebook era is, how she came to write the book, what social networks mean for personal branding, and more.

What is the Facebook Era?

The Facebook Era is the technology, …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Caroline Ceniza-Levine

Today, I spoke with Caroline Ceniza-Levine, who is a career coach, writer, speaker, Gen-Y expert and co-founder of SixFigureStart.  In this interview, Caroline talks to us about how executives are google’d before interviews, what executives can do after a layoff, and much more.

Caroline, is it true that executives will be googled before a job…
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Brand Identity & Self-DiscoveryCommunication & NetworkingEducationInterviewJob SearchLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Louise Weir

Today, I spoke with Louise Weir, who is the Marketing and Communications Manager for Career Services at London Business School.  In this interview, Louise gives us advice about taking a job abroad, interviewing over the phone, some interview tips for MBA students, and ideas on how to use LinkedIn for job searching.

When seeking a…
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Brand Identity & Self-DiscoveryeBrandRelationships & Personal GrowthReputation ManagementSEO

3 Search Engines You’ve Probably Never Heard Of

Move over Google – the future of searching is no longer just about you! Check out these 3 new search engines below, then consider how to manage your personal brand on them in the comments section.

OneRiot

OneRiot looks at what’s happening on Twitter and Digg in realtime results. They write, “Increasingly, the web’s most …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingMarketingRelationships & Personal Growth

Personal Branding Interview: Allen Adamson

Today, I spoke to Allen P. Adamson, who  is the author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and the managing director of Landor Associates. In this interview Allen shares his wisdom of years of experience in the branding world, including a thorough explaination of the difference between advertising and public …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal Growth

Personal Branding Interview: Beth Kobliner

Today, I spoke with Beth Kobliner, who is the New York Times bestselling author of Get a Financial Life: Personal Finance in Your Twenties and Thirties.  In this interview, Beth gives some great financial advice for young adults who are completely clueless when it comes to money.

Why is a good financial education important to…
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Book ReviewsBrand Identity & Self-DiscoveryLifestyle & Habit BuildingMarketingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Karen Post

Today, I spoke with Karen Post, who is a fellow branding expert, author, social media entrepreneur, speaker and businesswoman.  Karen talks about how she’s established her personal brand, while building the brands of other companies and gives some insight into how she’s created a community around her brand, while explaining the importance of brand symbols …

Book ReviewsBrand Identity & Self-DiscoveryCareer & Wealthgen-yInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Donna Fenn

Today, I spoke with Donna Fenn, who is a contributing editor at Inc. Magazine and author of an upcoming book called Upstarts! Since the book isn’t coming out till August, I figured I would get the first book interview before everyone else starts harassing her.  In this interview, Donna talks about Gen-Y entrepreneurship, how it’s …

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Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand

All in all, last Friday was probably a good day for Dan Baum.

The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.

At 1:46pm on May 8, Baum …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketingPositioningRelationships & Personal Growth

Personal Branding Interview: Andy Nulman

Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise.  In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.

How important…
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