Category: Brand Identity & Self-Discovery

Brand Identity & Self-DiscoveryRelationship NetworkingReputation Management

What’s Wrong with Romney’s Personal Brand?

On NBC’s “Meet the Press,” The New York Times’ David Brooks shared a historical perspective that puts Mitt Romney in a unique position. The candidate’s unfavorable ratings are 50%, causing Brooks to pronounce Romney: “the least popular candidate in history.”

David Gregory, host of the show, attempted to define Romney’s personal brand:

“Personally, I think …

Brand Identity & Self-DiscoveryMedia BrandingNews & AnalysisRelationship Networking

Anderson Cooper Is Good For The Gay Brand

Why coming out still matters when there’s brand value to be had

“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”

That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …

Brand Identity & Self-DiscoveryCommunication & NetworkingLifestyle & Habit Building

Changing Anything Starts with Changing Something

In their new book, Change Anything: The New Science of Personal Success, Kerry Patterson and co-authors discuss the three dimensions in your life that merit scrutiny as you seek to do better in your life, business or career.

The three dimensions are:

Personal Social Structural The need for change

As you do what it takes …