Category: Book Reviews

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Convert Your Personal Brand into Monthly Cash Flow

How can you convert your personal branding book into consistent monthly cash flow? Unfortunately, many authors fail to address monthly cash flow issues soon enough.

How and when does your personal branding book convert into cash?

Although writing a nonfiction book is generally accepted as the best way to create and promote your personal brand, …

Book ReviewsCareer DevelopmentInterviewNetworkingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview #2: John C. Maxwell

Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and author who has sold over 16 million books. You should also read my previous interview with John from early 2009. His latest book is called Everyone Communicates Few Connect. In this interview, John talks about why everyone communicates but …

Book ReviewsInterviewmanagementPeoplePersonal Branding

Personal Branding Interview: Ranjay Gulati

Today, I spoke to Ranjay Gulati, who is the Jaime and Josefina Chua Tiampo Professor at the Harvard Business School and the author of Reorganize for Resilience: Putting Customers at the Center of Your Business.  In this interview, Ranjay talks about why companies aren’t customer-focused, how companies can keep track of customers, the five key …

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Personal Branding Interview: Michael Fertik and David Thompson

Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company.  Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …

Book ReviewsInterviewmanagementPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Ron Ashkenas

Today, I spoke to Ron Ashkenas, who is a Managing Partner of RHS&A, and an internationally recognized consultant and speaker on organizational transformation and post-merger integration. His latest book is called Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done. In this interview, Ron talks about why companies are so …