Personal Branding Interview: Diane Kennedy
Today, I spoke to Diane Kennedy, who is the co-author of Smart Business Stupid Business, and her previous books have been on the Wall Street Journal and BusinessWeek best-selling lists. In this interview, Diane talks about the difference between a smart and a stupid business, mistakes that people make with personal branding, how to leverage …
Personal Branding Interview: Paula Caligiuri
Today, I spoke to Paula Caligiuri, whois the author of Get a Job, Not a Life: Do What You Love and Let Your Talents Work for You, and a Professor in the Human Resource Management Department at Rutgers University where she has directed the Center for HR Strategy since 2001. In this interview, Paula discusses …
Personal Branding Interview: Ivanka Trump
Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …
Personal Branding Interview: Nikki Stone
Today, I spoke to Nikki Stone, who became America’s first-ever Olympic champion in the sport of aerial skiing at the Olympic Winter Games in Nagano, Japan. She just released her latest book called When Turtles Fly. In this interview, Nikki talks about her background, how to gain confidence, her inspirations, how to take calculated risks, …
Using Chapter Titles to Build Your Personal Brand
Like the title and subtitle of your book, each chapter title can help you sell more books while building and promoting your personal brand.
Each chapter title provides you with a valuable opportunity to convince prospects that your book offers excellent value, while reinforcing your subject area expert position as a valuable resource to help …
Personal Branding Interview: Larry Myler
Today, I spoke to Larry Myler, who is an author, business strategist, and consultant for clients ranging from start-ups to Fortune 500 companies. For much of his career he has energized companies with new, concrete methods for reducing expenses and increasing revenues. His latest book is called Indispensable By Monday. In this interview, Larry talks …
Personal Branding Interview: Rahaf Harfoush
Today, I spoke to Rahaf Harfoush, who is a social media strategist, author of Yes We Did, research coordinator for Wikinomics and a contributor on Grown Up Digital. She supported the Obama campaign with regards to social media. In this interview, Rahaf talks about the common mistakes businesses make when it comes to branding and …
Personal Branding Interview: Donald Asher
Today, I spoke to Donald Asher, who is the author of How to Get Any Job, a national speaker on careers, and a contributor to the Wall Street Journal, MSN Encarta, and USAirways Magazine. Donald talks about his top ways to get a job, if it’s possible to get a job without using the internet, …
Personal Branding Interview: Harrison Monarth
Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding Respect Like a CEO. In this interview, Harrison talks about the natural laws of perception, why professionals should care about social intelligence, highlights some core …
Personal Branding Interview: Ella Bell
Today, I spoke to Ella Bell, who is an associate professor of business administration at the Tuck School of Business at Dartmouth University, and author of Career GPS. In this interview, Ella talks about the new corporate ladder, the challenges people have as they try to climb the corporate ladder, whether you should quit a …