Your Brand Equity Equation
As a brand, your brand accounts for more than just your personality and who you are as an individual. I believe it’s the sum of others brands that you either own, work for or touch in some distinct way. Brand equity is the value built-up in a brand. It is measured based on how much …
Personal Branding News: July Roundup Part 1
So far this month, there has been some very impressive articles relating to Personal Branding. I’ve taken the liberty to capture this news in one post to share with all of you. It also goes to show that Personal Branding reaches out to multiple topics and affects various audiences at once.
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The Golden Age …
Paris Hilton to teach a Personal Branding seminar for $1 million
Many of you have asked me about Paris Hilton speaking on Personal Branding. Being a huge Personal Branding evangelist, I thought i would share the situation with everyone.
Background on Paris:
Paris Hilton has been one of the hottest and well known celebrities in the past year. She has been written about by almost every …
Believe in yourself and your brand
Your brand is the total combined sum of your personality, appearance, competencies, all held together by one or more differentiating qualities. In order to communicate your brand message to your audience, you need to believe in yourself and the brand you’ve established. You need to be confident that you have discovered the correct career path, …
Guest Interview: Marnie Niver and Her Videography
I recently interviewed Marnie Niver, who is a freelance videographer, specializing in shooting concerts, corporate video’s, commercials and television shows. As custom with all my interviews, I investigated her Personal Brand by a series of questions. If your interested in more information or would like Marnie to film your next big event, you can find …
The 3 Most Important Personal Branding Skills to Have
When trying to focus on every aspect of Personal Branding, especially in this generation, things get overwhelming and unmanageable. When a corporation releases a new campaign for a product or to promote their own brand, there are various media outlets and styles that need to be accounted for and different audiences that need attention. While …
Personal Brand Spotlight: Wendy Marx
Successful Personal Brands have a direct correlation with successful businesses. As your brand equity grows and develops, your corporate brand entity will share similar successes. One way to have a leg up on the competition is through public relations and communication efforts. For this expertise, I turn to none other than Wendy Marx. Wendy has …
In 30 seconds or less what is your elevator pitch?
Picture this: You have worked at this company for almost 3 years and are actively pursuing a management role in your group. Your company owns the first three floors of a small office park and the company has approximately 400 employees. You’re stuck in an elevator with an executive and no one else. The elevator …
Guest Interview: Marty M. Fahncke and His Personal Brand
Today, I had the pleasure of interviewing Marty M. Fahncke. Marty has over 18 years of experience in sales and marketing and has been involved in campaigns responsible for nearly $1 billion in revenue. He is also the mind behind FawnKey & Associates.
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Me: Marty, you have a lot of experience through different industries …
Managers put up walls for you to break through
One tactic I find commonly used in the workplace by the most experienced managers is to set up scenarios where their subordinates are tested. Managers who have high confidence in certain individuals, or are who are wondering what workload they can handle will use this tactic, especially if pressure has been applied to them from …