Even the Receptionist Needs to Be a Corporate Marketing Maven
The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that you have to …
Brand Mystery 11 – Have You Heard of This Personal Brand?
I’ve written some pretty extensive and intensive posts lately and now it’s time to take a breather. In the personal branding world, sometimes we need to rejuvenate and replenish our minds, so we can focus on what’s important. In my universe that means working on my book, full-time corporate job and magazine. Today is another …
Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor …
Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …
College Student Clash: How to Find Balance When Building a Professional Yet Realistic Brand
Today’s guest post is by Rebecca Corliss, who is a young professional from Boston. She is a recent graduate of Boston University, beginning a new career in technology PR. She’s dabbled in violin, clarinet, guitar and piano– and even began her college career majoring in music before her switch to PR. Her new blog, “Music …
When Prospects Buy You They buy your brand
While I’m in Las Vegas for EMC World, I’ll be running some guest posts by personal branding evangelists. Today’s guest post comes from a top commenter on this blog by the name of Luke Harvey-Palmer, all the way from Australia (you have to love the internet). Luke is a personal branding consultant there, with a …
Success Story: African Student Turned Global Brand
Who is Willard Barure?
“My name is Willard Barure and I am a global brand. I am outgoing , good humoured and emotionally stable although i am not seeing anyone at the moment. I am a University student and i am an establishing stand up comedian who is lloking to elevate myself to an international …
Introducing the New Bonnie and Clyde for Careers
As you all probably know already, I’m highly connected on the career front. Recently, I crossed paths with the Bonnie and Clyde of the career world. Bonnie and Clyde were notorious outlaws, robbers and criminals during the great depression. Back then, they were publicity superstars, appearing just about everywhere. J.T. O’Donnell and Dale Dauten, may …
A Corporate View of Personal Branding with Pros and Cons
There are two perspectives on personal branding and today I want to highlight the corporate view. The non-bias way to do that is to let someone else introduce it and Rand Fishkin is the chosen one. Rand is the CEO & Founder of SEOmoz.org and is a well-known SEO speaker and expert. He recently released …
Myth: Personal Branding Is All About YOU
False! Personal branding is not about you, it’s about everyone else. This post is required reading for everyone who believes that myth.
[youtube=http://www.youtube.com/v/EGP3y3XaV5o]
Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection.
Daniel Pink Introduction
This all comes together as one of six chapters in …