Author: The Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs.
brand matchupMarketing

13 Ways to Researching Your Competing Brands

What is one tip for doing research into brands that may be similar to yours and therefore potential competitors?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program …

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brand matchupBrand MysteryMarketing

10 Factors That Determine a Great Hire’s Personal Brand

What do you look for when evaluating potential employees’ personal brands?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …

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Marketing

9 Signs Your Brand’s Communication Is Suffocating Its Audience

What’s one sign you are over-communicating when it comes to your brand?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and …

Post Its Adults Brainstorming
entrepreneurshipmanagementMarketingMedia Branding

10 Ways to See Your Brand With Fresh Eyes

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Let Someone Else Do the Looking 

“It’s really difficult …

better salesperson
entrepreneurshipmanagementMedia Branding

10 Habits to Stay Cognizant of Your Brand’s Competition

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Sign Up for Their Newsletters

“I sign up for …

Working Together
entrepreneurship

Strategies Entrepreneurs Can Use to Stand Out to Investors

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Develop a Web Presence

“Become a contributor for several …

Team Building Together
entrepreneurship

Leverage the Relationship Between a Brand and Logo

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Your Logo Is Not Your Brand

“The goal of …

futurist
entrepreneurship

12 Ways Every Entrepreneur Should Protect His or Her Brand

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Stick to Your Core Values

“Your core values are …

Paper Lanterns
entrepreneurship

10 Reasons Changing Your Brand Identity Could Hurt Your Company

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Consumers Will Lose Interest

“Brand identity was created as …

Team High Fives
entrepreneurship

12 Reasons Why Your Company Should Consider a Tagline

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. If It Helps Explain Your Unique Value Proposition

“A …