Branding Success Gets Personal
When it comes to online marketing and engagement, branding success is now about the individual – up close and personal – as a main driving force in promoting your personal brand. Samsung demonstrated this quite well in a recent example during the 2014 Oscars with the use of their cell phone by Ellen DeGeneres. What …
Google Plus as an Effective Branding Tool
Over the last couple of years Google Plus has grown into a prominent social network, used by many personal brands and companies like Starbucks and Microsoft. And with the recent release of Google “Hummingbird,” influence on this network is more important than ever. This is a great time for personal brands to tap into a …
How Personal Social Media Brands Can Help Job Searches
The days of building a reputation offline have become a thing of the past. Today many employers are looking for candidates who are active online and in social media. As a job seeker you will want to effectively utilize these tools to build your personal brand and project an image that demonstrates your skills, knowledge, …
What Does Your Brand’s Target Market Look Like?
As a personal brand your goal should be to bring in just the right client into your business — a person or company who expresses mutual interest in what you have to offer. But what does that niche look like?
That is where precise market research comes in to gather data and give your brand …
Why Influence Marketing is Essential for Personal Brands
Traditional brands and individuals in the blogging community connect with other influencers in their niche with services and rewards to create what is known as “influence marketing.” Over time the marketplace has become more transparent with online communities like Triberr, and Swerve. Google has also evolved with Google Plus, and it’s new search engine algorithm, …
Build Your Personal Brand for Increased Opportunities
When it comes to building a personal brand we know it is important for a solo entrepreneur or company. But this concept also applies to those seeking new jobs and opportunities. Here is a fresh perspective on how to see yourself as your own ‘CEO’ with several ways to build a memorable brand.
A stellar …
Use About.me to Showcase Your Resume
Would you like to showcase your top resume skills and make more connections?
There are several personal portal websites that can help you do that: About.me, Vizify and RebelMouse are just a few.
If you like the simple, better approach, then About.me is the right service to incorporate into your job seeking efforts. The website, …
Build Influence for Your Brand with Klout Lists
Measuring social media influence for your brand is a mark of expertise. While many tools measure authority, it is Klout that seems to stand out from the rest in terms of being the standard. One of the great features offered are Klout Lists, which can help you connect with other influencers in your niche, and …
Increase Brand Loyalty Through Giving
What makes a company or brand great? It’s not just the products or services or social media influence that counts. The most important element in brand marketing is people – and, what better way to connect with your audience than with giving? Not only does this build loyalty, but also shows them how much you …
Pump Up Your Brand with These Social Media Strategies
Social media is here to stay. Now the main source of communication between customers and brands, more and more people are turning to networks for trusted reviews and information. As we enter 2014, there are several things you can start today in order to create an effective marketing campaign that pumps up your brand as …