Build Influence for Your Brand with Klout Lists

  • 1 min read

Measuring social media influence for your brand is a mark of expertise. While many tools measure authority, it is Klout that seems to stand out from the rest in terms of being the standard. One of the great features offered are Klout Lists, which can help you connect with other influencers in your niche, and gain more insight.

In order to get started with Klout Lists, all you need to do is go to your Klout profile and select Create New List from the drop down menu of the right hand column. Recent moments is the default selection, which can be changed to any of your created lists. These influencers will be prominently displayed here, and you can create several lists based on categories.

Naming your list can be creative, yet focused on the categories. For example, I chose to create a Marketing Mavens list. You have the option of making each list public or private as well. Choose a nice, and easy to understand description, then add Klout members from the search box provided.

Not sure who to add to your new Klout list? Take a look at influencers in your brand’s Twitter and Facebook accounts, then search for them in Klout. Only those who are connected to Twitter and/or have a Klout account can be added.

There are several advantages of creating Klout user lists for your brand, including industry comparison and analyzing Klout scores of those in your social networks. Once you have created a list, tweet it to your connections for more engagement.

Your brand will not only be able to hone in more on high influencers in your niche, but will also be able to reach out and connect to new ones as you discover which connections have the most ‘clout.’ Learn how to improve your social media efforts by what your influencers are doing, and always be open to change in strategy through this process.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

Psychology says people who struggle in the first year of retirement aren’t bored or unprepared, they’re grieving a version of themselves that had a title, a place to be, and people who needed them by nine in the morning—and nobody thinks to call that a loss

Psychology says people who struggle in the first year of retirement aren’t bored or unprepared, they’re grieving a version of themselves that had a title, a place to be, and people who needed them by nine in the morning—and nobody thinks to call that a loss

The Vessel
Psychology says people who say “sorry” when someone else bumps into them aren’t weak, they learned early that smoothing things over was safer than being right

Psychology says people who say “sorry” when someone else bumps into them aren’t weak, they learned early that smoothing things over was safer than being right

The Vessel
Psychology suggests grandparents who say yes to everything their grandchildren ask aren’t spoiling them, they’re getting a second chance at a kind of patience they couldn’t quite afford the first time around

Psychology suggests grandparents who say yes to everything their grandchildren ask aren’t spoiling them, they’re getting a second chance at a kind of patience they couldn’t quite afford the first time around

The Vessel
Nobody tells you that home has an expiration date — one day you wake up in the same rooms you’ve lived in for years, and it doesn’t feel like home anymore, just a place you’re visiting

Nobody tells you that home has an expiration date — one day you wake up in the same rooms you’ve lived in for years, and it doesn’t feel like home anymore, just a place you’re visiting

The Vessel
Across 43 studies of 11,196 couples, nobody could reliably say from the questionnaires whose relationship would improve or sour, though the answer that showed up most often was believing your partner wants it to last

Across 43 studies of 11,196 couples, nobody could reliably say from the questionnaires whose relationship would improve or sour, though the answer that showed up most often was believing your partner wants it to last

The Vessel
Curry Barker’s jump from a $750,000 horror film to an eight-figure Blumhouse deal

Curry Barker’s jump from a $750,000 horror film to an eight-figure Blumhouse deal

The Blog Herald
Load more
CATEGORIES
Explore